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True or false: Cost per thousand (CPM) is very low in national consumer magazine advertising.
False
 
What does the standard format of a magazine rate card help advertisers determine?
basic and additional costs
 
Identify a main component of an insertion order.
size and desired position of the advertisement
 
Match the three dates that affect magazine purchases to their meaning.
cover date                   date printed on the cover
on sale date                date the magazine is actually issued
closing date                date all ad material must be in the publisher's hands
 
Rank the three largest media in order of advertising volume, from highest to lowest, with the largest at the top.
1. television
2. magazines
3. newspapers
 
Digital interactive media enables businesses to develop and nurture relationships with their customers through the use of interactivity.
True
 
_____ is, at present, the most popular search engine on the Web.
Google
 
When Kayra saw on Google the sponsored link for Thirst, a beverage company, she clicked on it and accessed the site's home page. Thirst pays only when a user like Kayra clicks on the sponsored link and visits its website. This method is called _____.
pay-per-click
 
An Internet organization for book lovers, frugalreader.com, offers members two free
credits if they send an e-mail that convinces someone else to join the organization by
 
January 1. This is an example of:
viral marketing
 
Viral marketing is a form of spam that spreads to computers in the same way that a cold spreads through a classroom.
False
 
Identify an advantage of newspaper advertising.
It is a mass medium of advertising.
 
The Alliance for Audited Media verifies what type of information?
readership
 
What are the steps between the draft of an ad and the finished version called?
production
 
What do advertisers submit with specifications about the advertisement to the newspaper when they place an ad?
insertion order
 
Digital media enable customers and stakeholders to communicate in real time.
True
 
Behavioral tracking is the ability to track people's behavior on the Internet
True
 
The _____ is the number of clicks on an ad divided by the number of ad impressions.
click through rate
 
Robert is writing a report about Ty Cobb, a famous baseball player, and needs to gather information. He types 'Ty Cobb' into his computer and is given over 30 Web site addresses that contain information about the baseball player. Robert most likely used a(n):
search engine
 
Search results that are unaffected by sponsorship and are ranked based on an algorithm that analyses the links and relationships of Internet sites are called _____.
organic links
 
One form of mobile advertising is sponsored SMS. SMS stands for:
Short Message Service
 
Which term refers to a possible exposure of the advertising message to one audience member?
Ad impression
 
Which of the following statements is true about sponsored links?
Advertisers do not pay for impressions.
 
_____ is the presentation of a radio, TV program or website by a sole advertiser.
Sponsorship
 
Among the following answers, which one IS a form of search engine advertising?
Content-targeted advertising
 
What does the standard format of a magazine rate card help advertisers determine?
basic and additional costs
 
Data provided by digital media users allow for precise, efficient targeting that minimizes the chance of advertisers spending money on ads to irrelevant audiences.
True
 
Which statement best explains the difference between digital interactive and traditional media?
Space on the internet is vast and inexpensive
 
Which of the following statements are true about newspaper readership and advertising?
Newspaper readers are more likely to have a high income than nonreaders.
 
Advertising revenue for the newspaper industry in 2018 was less than
half of what it was in 2006.
 
The print production process includes which of the following?
printing and distribution
preproduction
prepress
 
Convert the 3 in decimal to binary
11
 
When analog information is converted to digital data, we must consider two properties that affect the exactness of the digital representation, one from sampling and one from quantizing. Which of the following are from sampling? sampling rate or bit depth?
sampling rate
 
Music is digitized by a two step process. Sampling and quantization. In quantization...
Amplitude values from each sample are mapped to the nearest value on a scale of discrete levels
 
The horizontal axis of a wave form is_________
time
 
Complete this sentence. Sound is what...
is a result of molecules vibrating through some medium such as air
 
What are examples of 2D animation
claymation
 
Interpolation in Flash is called
tweening
 
The three predominant formats for delivering digital animation are what
animated GIF
 
Flash (SWF)
video
 
If the sound to be digitized has frequency in this range (1000-2000) hz, what will be the minimum sampling rate according to the sampling theorem?
4000
 
What provides a graphical view of characteristics of a changing sound and identify syllables of speech, rhythm of music, quiet and loud passages, etc.?
Waveforms
 
In Photoshop, which tool can be used to move whatever you've selected?
move Tool
 
When taking a picture, to improve your results, you should...
move closer
 
You cannot change the order of layers in Photoshop. True or False?
false
 
You cannot unlock the background layer in Photoshop. True or False?
false
 
When dealing with lighting, it is important to ensure that the lighting sources are not directly behind or in front of the object being photographed. True or False?
true
 
What tool can you use to outline sections of an image?
lasso tool
 
Where are all the layers in a Photoshop file displayed?
layer panel
 
The rule of thirds means moving an object of your picture to the top right of the frame. True or False?
false
 
In Photoshop, a selection stays selected until you use the Deselect command. True or False?
true
 
In Photoshop, you can exclude certain parts of an image from view by using the______________.
crop tool
 
In Photoshop, what tool is used to replicate an item in a photo?
clone stamp
 
In Audacity, what does the envelope tool do?
change volume over time
 
In Audacity, how do you shift tracks left or right?
time shift tool
 
Which brush in Photoshop allows you to bring back past changes?
history brush
 
When tilting a camera, which directions does the camera move?
up or down
 
When a camera pans, which directions does the camera move?
left or right
 
How do you save an Audacity project as an mp3 file?
file>export>.mp3
 
In Audacity, which tool allows you to access all tools?
multi tool
 
When correcting small blemishes in Photoshop, which tool is the best to use?
healing brush
 
What is the primary difference between Animoto and Audacity?
animoto creates visual as well as audio
 
Why is the 180 degree rule important when taking pictures?
don't want obstructions
 
Which tool in Photoshop is the fastest when selecting a portion of the image?
quick select
 
What is the definition of "Phoetry"?
poetry captured in art
 
What website can you legally use to access audio tracks for school projects free of charge?
freeplaymusic.com
 
When changing the color of something in an image within Photoshop, what type of adjustment layer should be used?
hue/saturation
 
.mp4 is video and .mp3 is audio
What is the primary difference between an .mp3 file and an .mp4 file?
 
On a Mac, what is the quick key combination for paste?
command+v
 
On a Mac, what is the quick key combination for cut?
command+x
 
What is the purpose of Flash?
animation
 
What is the rule of thirds?
aligning focal points with the grid of thirds to make a picture more appealing
 
What is the picture called when its purpose is to communicate to the viewer where the subjects are located?
establishing shot
 
On a Mac, what is the quick key combination for undo?
command+z
 
Those technologies that allow users to create new forms of interaction, expression, communication, and entertainment in a digital format.
Digital Media
 
A digital version of yourself
Avatar
 
Which of the following is a Photoshop unique file format?
.psd
 
By looking at the Layers panel, you can tell if a layer contains effects. True or False?
true
 
A computer-simulated online "place" where people use avatars - graphic characters - to represent themselves
Virtual World
 
Object in a video game
Sprite
 
to find one's way
Navigate
 
a preset format for a document or file, used so that the format does not have to be recreated each time it is used. (used in cs-first/scratch)
Template
 
A system of signals used to represent letters or numbers in transmitting messages. The instructions in a computer program. Instructions written by a programmer in a programming language are often called source code.
coding/programming
 
What a player tries to achieve in a game.
Goals
 
In a game can be things like jumping or collecting coins
Mechanics
 
The look and feel of a game
Space
 
Guide the player on how the game should be played
Rules
 
Adding motion to an object.
animation
 
a popular image editing program
Adobe Photoshop
 
A game and online community that teaches kids how to design their own games! Designing games builds systems Thinking, 21st Century Skills, Creative Problem Solving, Art and Aesthetics, Writing and Storytelling, and creates a motivation for STEM learning.
GameStar Mechanic
 
website
A collection of related web pages; can contain images, video, or other digital formats
 
power point
A Microsoft application for creating presentations, speeches, slides, etc.
 
Gaming
Participation in online games, which often involve individuals adopting roles of fictional characters, thereby directing the outcome of the game.
 
collaborate
work jointly on an activity, especially to produce or create something.
 
JPEG
A file format used for images. It is best used for photographs and pictures with lots of different colors.
 
interactive
allowing a two-way flow of information between a computer and a computer-user; responding to a user's input.
 
A pixel:
represents a sample of information in an image
 
Our everyday decimal numbering system is based on what number...
10
 
Game Maker
is a proprietary game creation system that you can download from www.yoyogames.com. You can create games like Fruit Bounce, Catch the Clown and Advanture Maze Game.
 
The term digital is is used to describe:
Data that is stored in a format of ones and zeros
 
In order for continuous or analog data to be digitized the following process is used:
Digitization
 
The frequency at which information is sampled can affect:
The quality of the resulting data file and the size of the resulting data file
 
If you copy digital data many times the original data will be damaged.
False
 
Which compressionstrategy does not actually change the quality of the media file?
Lossless compression
 
Computers use a binary system which is based off what number?
2
 
The number of values that can be represented as a result of quantizing information is known as the...
bit depth
 
The time code representing the 26th frame in an PAL video is either 00:00:00:26 or 00;00;00;26
False
 
The number of bits needed to represent each pixel in a black and white image is...
1 bit
 
Eight bits = _ byte
one byte
 
Marketers like social media because it allows them to speak without listening.
False
 
Every time Bridget types the words purse or handbag into Google, she encounters ads from Macy's and Coach Outlet. These two stores have most likely...
Purchased keywords
 
Search engines are the gatekeepers to information on the Internet, so they are extremely popular with advertisers.
True
 
Whenever someone visits the website for The Times (a local newspaper in Pocatello, Idaho) and clicks an ad to go to the sponsor's site, the sponsor is charged $0.30 for the click. The Times is using the _________________ method of charging for advertising.
Click-through
 
What is true about sponsored links?
High bids and good performance help a sponsored link appear more prominently
 
Which statement best describes the opportunity presented by social media advertising?
Advertisers using social media can cultivate relationships with their customers and prospects.
 
What is most likely the key to success for a firm that uses social media for advertising purposes?
engaging with consumers
 
Which of the following image file format uses lossy compression?
JPEG
 
The X-Axis in a image histogram represents:
The color values in the image
 
Without applying any compression, what would be the file size for an image 4000 x 3000 pixels in 24 bit color depth?
36MB
 
What are the CMY values for red?
(0%, 100%, 100%)
 
When applying histograms to adjustment of brightness and contrast, what happens if one moves the midtone slider to the left?
The whole image is brighter now
 
The number of pixels in x direction that a flatbed scanner can produce is determined by
number of sensors the scan head has
 
What is digital photo quality is determined by?
the optics of the lens
the size and quality of the sensor
the camera electronics
the camera's image processing software
 
When analog is converted to digital data, two properties affect the exactness of the digital representation, one for sampling and one for quantizing. Which of the following is a result of quantization
bit depth
 
Data will be lost or altered when you apply an encryption?
altered
 
Is the number of students in GGC considered digit information
yes
 
What is the decimal value of the binary number 1101?
13
 
How many characters can the Unicode encode?
1,114,112
 
If you want to encode only 8 colors, what is the minimum number of bit(s) you need?
3 bits
 
There are 10,000 characters in a text document that uses ASCII code to represent text characters. What is the file size of the text document?
10,000 bytes
 
How many bits are there in one byte
8
 
Rasterization means
converting vector graphics into pixel-based images
 
Can resampling an image have negative impacts on image quality
yes
 
What is the binary number for decimal value 55
110111