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What does a marketing plan of an organization generally aim to do?
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Creative blocking occurs when creatives begin to _____.
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In the creative process, the Judge should focus first on _____.
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In the creative process, a big idea is a _____.
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Why is a marketing plan an important part of an organization's IMC?
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The_________ ____________uses the facts contained in the situation analysis to point out strengths, weaknesses, opportunities, and threats for a brand
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Selecting objectives for a marketing program became significantly easier when Russell Colley introduced the _______________
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Rank the steps involved in a marketing strategy from first to last.
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When a company discovers a market position not held by a competitor, how can it rapidly fill in the hole?
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The final step in developing a marketing strategy is to determine a cost-effective marketing mix for a company's target markets that produce the most revenue.
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A document that serves as a guide for the present and future marketing activities of an organization is referred to as a
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The two major tasks of the Artist during the creative process is to _____.
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In order to be persuasive, the verbal message in an ad must be strengthened by the creative use of _____.
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In what way does the IMC approach to planning marketing and communications activities differ from the traditional processes?
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Successful organizations separate IMC plans from marketing.
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When creatives study the product, market, and competition, they take the role of the Judge.
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When creative fatigue becomes chronic, the only way to solve the situation is to _____.
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The role of the _____, which can be difficult and lengthy, follows the Explorer.
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In a creative team, the _____________ checks the quality of big ideas before making a final decision regarding their implementation, modification, or disposal.
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When searching for the big idea, the process of creating a mental picture of the campaign before writing any copy is called ____________.
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During the creative process, the Warrior _____.
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One aspect of great advertising occurs as a result of _____
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Contrary to popular belief, creativity is a(n) _____.
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Before working on a campaign, Futurelooks Inc. asks its account managers to prepare a concise summary of the objectives and strategies that all members of the ad agency and the clients have agreed upon. The aim of this document is to guide the creatives toward developing appropriate ads. This scenario best exemplifies a _____.
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The ______ process is a step-by-step procedure used to discover original ideas and reorganize existing concepts in new and exciting ways.
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In print media, infographics _____.
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When solving a problem, advertising must _____.
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Individuals who divide concepts into components and assess situations to conclude a singular, most applicable solution prefer the _____-based style of thinking.
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How are a company's ideas for reaching its marketing objectives detailed?
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What does the first step in Wang and Schultz's seven-step IMC planning model involve?
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What is one of the big mistakes that a company can make in developing its marketing strategy?
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The marketing mix for each target market blends which marketing elements that are controlled by the company?
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What should the first section of the marketing plan briefly summarize?
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Using the outside-in process, the IMC approach to marketing and campaign planning _____.
starts with a customer and works back to a brand
 
An ad campaign's overall creative approach is given in a simple description and explanation known as the_________ _____________.
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A(n) _____ is a communication task accomplished by a campaign directed toward a target audience.
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Digitrak Solutions advertises its new IT security product "Data Safe" by telling consumers that this product will protect them against malicious hackers stealing customer data and ruining company reputations. What consumer motivation method is Digitrak using?
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The components of a message strategy in an ad campaign.
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In the creative process, the role of the_____________ is to search for new information, paying attention to any unusual patterns.
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The development of something new resulting due to the combination of two or more previously unrelated objects or ideas is called _______________.
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How can a company acknowledge that a sale is just the beginning of a valuable relationship between a marketer and a customer?
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When a company discovers a market position not held by a competitor, how can it rapidly fill in the hole?
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Tom and Rose are employees of Adworks Inc. While Tom develops the visuals for the advertising campaigns the company produces, Rose is responsible for the actual message contained in the ads. In Adworks Inc., Tom is a(n) _____, while Rose is a(n) _____.
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Ads that use positive reinforcement to offer a reward are referred to as _____.
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When the brand manager first reviews the marketing plan, what is the manager looking for?
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After gaining clear knowledge about the direction a message should take, a _____ gives it life.
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Fact-based thinkers _____.
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Which are techniques suggested by Roger von Oech for manipulating ideas?
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In what way does the IMC approach to planning marketing and communications activities differ from the traditional processes?
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Successful organizations separate IMC plans from marketing.
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A company's _____ details the advertising objectives of a brand.
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The ______ process is a step-by-step procedure used to discover original ideas and reorganize existing concepts in new and exciting ways.
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Match the following communication objectives with the corresponding media that might be the communication tool of choice.
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What is one of the big mistakes that a company can make in developing its marketing strategy?
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Identify the dimension beyond just resonating with the audience that makes ads successful.
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A creative team's guide for writing and producing an ad campaign is a written document known as a____________ strategy.
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The information about the problems that advertising has to solve comes from the marketing plan's _____.
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A copywriter is responsible for the ______ of the message, while the art director is responsible for the ______ of the message.
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Identify the accurate statement about product concepts related to a product.
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What a company plans to say and how it plans to say it, both verbally and nonverbally, make up the
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