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At the center of all analyses of the marketing environment is the and his or her specific behavior and attitudes.
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The decision-making process organizations use in establishing a need for products and choosing among different providers of them is called
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Online trading communities that bring together buyers and supplier organizations are known as
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products are simply sold to the buyer with the highest bid.
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The most important immediate environmental factors that impact consumers are the ______.
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To determine if an opportunity is attractive or unattractive for a firm, marketers can use an analysis of the external and internal environments such as ______.
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What must marketers understand about their competition? (Choose every correct answer.)
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If a car company collaborated with a sheet metal supplier, the car company would be the supplier's ______.
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When launching a new clothing line, a company must focus primarily on the needs and wants of ______.
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There is increasing concern that ______ will be depleted through actions such as deforestation.
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Which of the following are factors that affect consumers' immediate environment? (Check all that apply.)
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Which of these is NOT a macroenvironmental factor that directly influences a firm?
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A company must be able to evaluate an attractive opportunity in relation to its ______ competencies.
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is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.
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When developing marketing plans, what should a firm consider about their competition?
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What are some components of a country's culture? (Choose every correct answer.)
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A smartphone manufacturer may collaborate with a company that makes lithium-ion batteries to ensure that their
phones have the longest possible battery life. The battery maker is considered the smartphone company's ______ partner.
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Characteristics of human populations such as gender and race.
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Which of the following are considered aspects of the physical environment? (Choose every correct answer.)
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Consumers in a cohort are a group of people in the same generation who tend to have similar buying behaviors.
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Which word best describes the social, political, economic, and technological factors with which marketers interact?
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What are Digital Natives also called?
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Which of the following are components of culture? (Choose every correct answer.)
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A company may choose to launch the same advertising campaign globally.
This particular campaign may be launched with identical pictures and messages but in different languages.
Advertisers might try to bridge the cultural gap by appealing to ______ across countries.
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When were Millennials born?
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Data that indicates the characteristics of human populations and segments is known as ______.
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Which generation consists mostly of the children of Baby Boomers?
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What is the name for a group of individuals who are of the same generation?
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What are some characteristics of Generation X? (Choose every correct answer.)
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Members of Generation have never known a time without the Internet and electronic gadgets.
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Which generational cohort was born between 1946 and 1964?
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What are possible reasons for the increase in wealthy families? (Choose every correct answer.)
Increase in dual-income households
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Which is the largest generational cohort since the Baby Boomers?
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Which cohort came of age during the Great Recession?
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Which of the following is the generational cohort that consists of people born between 1965 and 1980?
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Which of the following are true of Baby Boomers? (Check all that apply.)
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Which of the following can help predict consumer buying patterns? (Check all that apply.)
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Which income groups' purchasing power is growing relative to other income groups?
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Which of the following are reasons marketers are increasingly embracing gender neutrality?
(Check all that apply.)
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The International Fairtrade Certification Mark is granted to products that do which of the following?
(Choose every correct answer.)
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Organizational buying behavior revolves around a ________ that has similarities to consumer buying behaviors.
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More than two-thirds of the global dollar value of online purchase transactions arise from
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The number of people involved in the buying center, the amount of decision time, and the number of suppliers
considered are some of the factors that determine the
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What is the average yearly income for young adults with a bachelor's degree in the United States?
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A food refers to an area or neighborhood where there is limited or no access to healthy, affordable fresh food options.
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From a marketing perspective, focusing on mobile devices accomplishes what?
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Customers generally prefer talking to a salesperson when they need information over searching on the Internet.
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Which factor should marketers keep in mind about gender when promoting goods and services?
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are increasingly performing work, like filling orders, that humans used to do.
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Consumers who hesitate to purchase goods because they worry about the potentially low wages paid to
workers in the fast fashion industry are expressing ______ concerns.
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What are current trends in food marketing and distribution? (Choose every correct answer.)
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Marketers use mobile devices and apps to improve the consumer experience by offering convenience and information.
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Which items could be included in the Internet of Things? (Choose every correct answer.)
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What tasks are firms increasingly using artificial intelligence (AI) to complete? (Choose every correct answer.)
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An example of inflation would be when increasing prices cause the purchasing power of the dollar to ______.
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Which of the following services do the robots entering the marketplace provide? (Check all that apply.)
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When several people in an organization participate in purchase decisions, often for more important or
expensive contracts, it is called
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Straight rebuys, modified rebuys, and new buys are the three types of
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Large chain resellers may have a highly formalized ________ called a buying committee to make purchasing
decisions, while most industrial firms and government units use informal groups.
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what buy classes involves the greatest potential risk to the buyer?
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Changes in the value of the euro in relation to the dollar over time is an example of which of the following?
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The Internet of occurs when there are numerous "smart devices" that work together to help both consumers and companies
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Which type of business would be the most likely to see food sales suffer as a result of inflation and rising costs
and consumers' desire to save money?
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Refers to an increase in the prices of goods and services and a decline in purchasing power.
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The political/legal environment consists of which of the following? (Choose every correct answer.)
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Gretchen lives in the United States and is going on vacation to Australia. She wants to go when it makes the
most economic sense for her. Which of the following would be the best time for Gretchen to go?
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Which goods and services are most likely to suffer a downturn when interest rates rise?
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In the United States, data about all economic activity is categorized into a hierarchical set of six-digit NAICS codes.
What does NAICS stand for?
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The typical purchase involved in an organizational buying exchange is ________ that in consumer buying.
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The decision-making process organizations use in establishing a need for products and choosing among different
providers of them is called
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means that the demand for industrial products and services is driven by demand for consumer products and services.
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Price, technical capability, and warranties are typical ________ used by industrial buyers to evaluate other firms.
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When an organization buys raw materials that are reprocessed and sold as finished goods, or if it buys goods it will then sell
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Which of the following is typical of organizational buying compared to consumer buying?
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Industrial, reseller, and government markets are the three categories of ________ buyers.
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main reason that business organizations buy products?
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Derived demand refers to the concept that demand for industrial products is driven by
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typical of organizational buying compared to consumer buying?
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In organizational buying, objective attributes of a supplier's products and the capabilities of the supplier itself are known as...
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Firms selling to organizational buyers have ________ potential customers compared to firms selling to consumers.
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The industrial buying practice in which two organizations agree to
purchase each other's products is known as
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Reciprocity is an industrial buying practice in which
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