Need A Tutor?    |   Need Homework Help?                                                                             Help and Support     | Join or Cancel

 
Method of segmenting consumers based on the benefits being sought.
Join Now For Answers & Help!!!
 
The particular product attributes offered to customers, such as high quality, low price, status, speed,
sex appeal, good taste, and so on.
Join Now For Answers & Help!!! 
 
Method of segmenting consumers based on the benefits being sought.
Join Now For Answers & Help!!!
 
That combination of name, words, symbols, or design that identifies the product and its source and
distinguishes it from competing products—the fundamental differentiating device for all products.
Join Now For Answers & Help!!! 
 
The totality of what consumers, distributors, dealers, and competitors feel and think about a brand over an
extended period of time; in short, it is the value of the brand's capital.
Join Now For Answers & Help!!!
 
A marketing function that identifies products and their source and differentiates them from all other products.
Join Now For Answers & Help!!!
 
Organizations that buy natural resources, component products, and services that they resell, use to conduct
their business, or use to manufacture another product.
Join Now For Answers & Help!!!
 
The sharing of advertising costs by the manufacturer and the distributor or retailer.
Join Now For Answers & Help!!! 
 
Copywriting themes in a product's advertising.
Join Now For Answers & Help!!! 
 
The stage in the product life cycle when sales begin to decline due to obsolescence, new technology, or
changing consumer tastes.
Join Now For Answers & Help!!!
 
Based on a population's statistical characteristics such as gender, age, ethnicity, education, occupation,
income, or other quantifiable factors.
Join Now For Answers & Help!!!
 
The method of marketing in which the manufacturer sells directly to the customers without the use of retailers.
Join Now For Answers & Help!!!
 
The network of all the firms and individuals that take title, or assist in taking title, to the product as it moves
from the producer to the consumer.
Join Now For Answers & Help!!!
 
Prospects who are most willing to try new products and services.
Join Now For Answers & Help!!! 
 
The trading of one thing of value for another thing of value.
Join Now For Answers & Help!!!
 
The strategy of limiting the number of wholesalers or retailers who can sell a product in order to gain a
prestige image, maintain premium prices, or protect other dealers in a geographic region.
Join Now For Answers & Help!!! 
 
The marketing of various products under the same umbrella name.
Join Now For Answers & Help!!!
 
Product, price, place, and promotion used by every company.
Join Now For Answers & Help!!!
 
A type of vertical marketing system in which dealers pay a fee to operate under the guidelines and
direction of the parent company or manufacturer.
Join Now For Answers & Help!!!
 
Combining demographics with geographic segmentation to select target markets in advertising.
Join Now For Answers & Help!!!
 
A method of segmenting markets by geographic regions based on the shared characteristics, needs, or
wants of people within a region.
Join Now For Answers & Help!!!
 
The period in a product life cycle that is marked by market expansion as more and more customers make
their first purchases while others are already making their second and third purchases.
Join Now For Answers & Help!!!
 
Imperceptible but existing differences that may affect the desirability of a product.
Join Now For Answers & Help!!!
 
Assigning a unique name to each product a manufacturer produces.
Join Now For Answers & Help!!!
 
The key factors in raising standards of living in low−income countries have been increases in
Join Now For Answers & Help!!!
 
High income countries have​ _________ and​ _________ as compared to developing countries.
Join Now For Answers & Help!!!
 
One of the primary reasons that Mexico has had trouble attracting foreign investment and has therefore
experienced relatively low rates of economic growth is
Join Now For Answers & Help!!!
 
The economic growth model predicts that
Join Now For Answers & Help!!!
 
If there is a change in the ability of a firm to produce a given level of output with a given level of​ inputs, we say
there is a movement along a given
Join Now For Answers & Help!!!
 
The purchase by an individual or firm of stock or bonds issued in another country is called
Join Now For Answers & Help!!!
 
Which of the following is not one of the three sources of technological​ change?
Join Now For Answers & Help!!!
 
Globalization refers to
Join Now For Answers & Help!!!
 
________ is considered a high income​ country, ________ a developing​ country, and​ ________ a
newly industrializing country
Join Now For Answers & Help!!! 
 
Creative destruction means that firms develop new products that replace old products in the​ economy,
Join Now For Answers & Help!!!
 
A patent grants an inventor exclusive rights to a product for how​ long?
Join Now For Answers & Help!!! 
 
Suppose that in 2018 real GDP grew in Estonia by​ 3% and that the population increased by​ 5%.
Therefore in​ 2018, Estonia experienced
Join Now For Answers & Help!!!
 
Enforcing property rights in an economy will
Join Now For Answers & Help!!! .
 
What is human​ capital?
Join Now For Answers & Help!!!
 
In the long​ run, ________ differences in economic growth rates result in​ ________ differences in GDP per capita
Join Now For Answers & Help!!!
 
An economic growth model
Join Now For Answers & Help!!!
 
Increasing growth rates of GDP per capita and sustaining these growth rates in an economy can
Join Now For Answers & Help!!!
 
The term​ "brain drain" refers to
Join Now For Answers & Help!!! 
 
Diminishing marginal returns is illustrated in the​ per-worker production function in the figure by a movement
Join Now For Answers & Help!!!
 
The purchase or building by a corporation of a facility in a foreign country is called
Join Now For Answers & Help!!!
 
Countries that are more globalized tend to have
Join Now For Answers & Help!!!
 
Distinguishing characteristics of products effected through unique branding, packaging, distribution,
merchandising, and advertising.
Join Now For Answers & Help!!!
 
A distribution strategy based on making the product available to consumers at every possible location
so that the consumers can buy with a minimum of effort.
Join Now For Answers & Help!!!
 
The initial phase of the product life cycle (also called the pioneering phase) when a new product is introduced, costs are highest, and profits are lowest.
Join Now For Answers & Help!!!
 
Brand names that other companies can buy the right to use.
Join Now For Answers & Help!!!
 
Strategy of identifying groups of people or organizations with certain shared needs and characteristics
within the broad markets for consumer or business products and aggregating these groups into larger
market segments according to their mutual interest in the product's utility.
Join Now For Answers & Help!!!
 
The various efforts and tools companies use to initiate and maintain communication with customers and prospects,
including advertising, personal selling, sales promotion, direct marketing, public relations, and social media.
Join Now For Answers & Help!!!
 
Four elements, called the 4Ps (product, price, place, and promotion), that every company has the option of
adding, subtracting, or modifying in order to create a desired marketing strategy.
Join Now For Answers & Help!!! 
 
That point in the product life cycle when the market has become saturated with products, the number of
new customers has dwindled, and competition is most intense.
Join Now For Answers & Help!!!
 
Product brands that are marketed in several regions of the country.
Join Now For Answers & Help!!!
 
A method of direct distribution in which individuals act as independent distributors for a manufacturer or
private-label marketer.
Join Now For Answers & Help!!!
 
North American Industry Classification System (NAICS) codes -Method used by the U.S. Department of
Commerce to classify all businesses. The NAICS codes are based on broad industry groups, subgroups,
and detailed groups of firms in smaller lines of business.
Join Now For Answers & Help!!!
 
Differences between products that are visibly apparent to the consumer.
Join Now For Answers & Help!!!
 
How and where customers will buy a company's product; either direct or indirect distribution.
Join Now For Answers & Help!!!
 
The way in which a product is ranked in the consumer's mind by the benefits it offers, by the way it is classified
or differentiated from the competition, or by its relationship to certain target markets.
Join Now For Answers & Help!!!
 
In the marketing mix, the amount charged for the good or service—including deals, discounts, terms, warranties, and so
on. The factors affecting price are market demand, cost of production and distribution, competition, and corporate objectives.
Join Now For Answers & Help!!!
 
Consumer demand for a whole product category.
Join Now For Answers & Help!!!
 
The pattern of attitudes and activities that help people reinforce, sustain, or modify their social and self-image.
An understanding of the primary motivation of individuals helps advertisers promote and sell goods and services.
Join Now For Answers & Help!!!
 
Personalized brands applied by distributors or dealers to products supplied by manufacturers. Private brands
are typically sold at lower prices in large retail chain stores.
Join Now For Answers & Help!!!
 
The consumer's perception of a product as a "bundle" of utilitarian and symbolic values that satisfy functional,
social, psychological, and other wants and needs.
Join Now For Answers & Help!!!
 
The most important element of the marketing mix: the good or service being offered and the values associated
with it—including the way the product is designed and classified, positioned, branded, and packaged.
Join Now For Answers & Help!!! 
 
Includes all market-related communications between the seller and the buyer.
Join Now For Answers & Help!!!
 
Includes all market-related communications between the seller and the buyer.
Join Now For Answers & Help!!!
 
The grouping of consumers into market segments on the basis of psychological makeup—values, attitudes,
personality, and lifestyle.
Join Now For Answers & Help!!! 
 
Method of defining consumer markets based on psychological variables including values, attitudes, personality, and lifestyle.
Join Now For Answers & Help!!!
 
Using price as a means of influencing a consumer's behavior or perceptions; for example, using high prices
to reinforce a quality image, or selling at $2.99 instead of $3.00 to make a product appear less expensive.
Join Now For Answers & Help!!!
 
Marketing, advertising, and sales promotion activities aimed at inducing trial purchase and repurchase by consumers.
Join Now For Answers & Help!!!
 
A method of segmenting markets on the basis ofwhen consumers buy and use a good or service.
Join Now For Answers & Help!!!
 
Marketing, advertising, and sales promotion activities aimed at getting products into the dealer pipeline and
accelerating sales by offering inducements to dealers, retailers, and salespeople.
Join Now For Answers & Help!!!
 
Businesses that buy products from manufacturers or wholesalers and then resell the merchandise to consumers or
other buyers; also called middlemen. The most common examples of resellers are retail stores and catalog retailers.
Join Now For Answers & Help!!!
 
A term in the Values and Lifestyles (VALS) typology relating to the range of psychological, physical, demographic,
and material capacities that consumers can draw upon. The resource axis includes education, income, self-confidence,
health, eagerness to buy, and energy level.
Join Now For Answers & Help!!!
 
A group of independent retailers who establish a central buying organization (a wholesaler) to acquire discounts
from manufacturers and gain economies from joint advertising and promotion efforts.
Join Now For Answers & Help!!!
 
Consumer demand for the particular advantages of one brand over another.
Join Now For Answers & Help!!!
 
Strategy of limiting the distribution of a product to select outlets in order to reduce distribution and promotion costs.
Join Now For Answers & Help!!! 
 
The specific group of individuals to whom the advertising message is directed.
Join Now For Answers & Help!!!
 
The market segment or group within the market segment toward which all marketing activities will be directed.
Join Now For Answers & Help!!!
 
The process by which an advertiser focuses its marketing efforts on a target market.
Join Now For Answers & Help!!!
 
The extent to which consumers use a product: light, medium, or heavy.
Join Now For Answers & Help!!!
 
Six categories into which consumers can be placed, which reflect varying degrees of loyalty to certain brands and products. The categories are sole users, semisole users, discount users, aware nontriers, trial/rejectors, and repertoire users.
Join Now For Answers & Help!!!
 
A product's ability to satisfy both functional needs and symbolic or psychological wants. A product's problem-solving potential may include form, task, possession, time, or place utility.
Join Now For Answers & Help!!!
 
A system in which the main members of a distribution channel—producer, wholesaler, and retailer—work together
as a cooperative group to meet consumer needs.
Join Now For Answers & Help!!! 
 
Defining consumers as light, medium, or heavy users of products.
Join Now For Answers & Help!!!
 
The ability of a product to meet both the psychological or symbolic wants and the functional needs of a buyer is
referred to as the product's
Join Now For Answers & Help!!!
 
A transaction that occurs when an organization or a person trades something of value with another is referred to as _____.
Join Now For Answers & Help!!! 
 
The steps involved in the market segmentation process.
Join Now For Answers & Help!!!
 
In order to present their products, services, and the ideas to buyers in the most effective way possible, advertisers
must comprehend the important relationship between the _____.
Join Now For Answers & Help!!!
 
True or false: One of the best ways to segment markets is to group
consumers by purchase behavior.
Join Now For Answers & Help!!!
 
According to Stephan and Tanneholz, which consumer category based on
user status should be the primary target for brand advertising?
repertoire users, they are brand switchers and respond to persuasive
Join Now For Answers & Help!!!
 
Identifying groups of people with shared needs and characteristics and combining these groups into larger market
segments according to their interest in a product's utility are the two steps involved in ______.
Join Now For Answers & Help!!!
 
The primary demand trend identifies the ______.
Join Now For Answers & Help!!!
 
The process by which an advertiser focuses its marketing efforts on a target market is known as _______.
Join Now For Answers & Help!!!
 
User status, user rate, purchase occasion, and benefits sought are the key variables of ______ segmentation.
Join Now For Answers & Help!!!
 
A group of consumers that the company wishes to appeal to, design products for, and focus its marketing activities
toward is known as a _____.
Join Now For Answers & Help!!!
 
Advertisers and marketers usually attempt to mold their product into a complete product _____ once they define
their target market.
Join Now For Answers & Help!!!
 
The projection of future consumer demand for a product category, based on past demand and other market
influences is the ______.
Join Now For Answers & Help!!!
 
To establish the content, look, and feel of its advertising, a company will begin the ______ process.
Join Now For Answers & Help!!!
 
The market segment or group within the market segment toward which all marketing activities will be directed
is known as the _____ market.
Join Now For Answers & Help!!!
 
The most important element of the marketing mix is the good or service being offered and the values associated
with it, including the way the product is designed and classified, positioned, branded, and packaged.
This is known as the
Join Now For Answers & Help!!!
 
The way a consumer perceives the benefits of a product, the way the product is classified or differentiated from
its competition, or the product's relationship to certain target markets refers to its ______.
Join Now For Answers & Help!!! 
 
A consumer's perception of a product as a combination of utilitarian and symbolic values that meet functional,
social, and psychological wants and needs is referred to as the ______.
Join Now For Answers & Help!!!
 
The differences between products that are obvious to the consumer are called ______ differences.
Join Now For Answers & Help!!!
 
The primary demand trend identifies the ______.
Join Now For Answers & Help!!!
 
The fundamental differentiating device for all products is its _____.
Join Now For Answers & Help!!!
 
When creating a marketing mix, marketers usually start with the ______ element.
Join Now For Answers & Help!!!
 
The element of the marketing mix that affects a buyer's perception of a brand is known as the _____ element.
Join Now For Answers & Help!!!
 
The basic goal of a product positioning strategy is to ______.
Join Now For Answers & Help!!!
 
A manufacturer of cell phone covers has decided to sell its products online, in stores that sell cell phones,
and in freestanding kiosks in shopping malls. This decision is related to which element of the marketing mix?
Join Now For Answers & Help!!!
 
Imperceptible but existing differences that may affect the desirability of a product are called ______ differences.
Join Now For Answers & Help!!!
 
Francine sells her handmade purses directly to customers at craft fairs and on her website. This is a form of ______.
Join Now For Answers & Help!!!
 
The identifying elements of a product, such as its name, words or symbols associated with it, or its design,
that together distinguish the product from its competitors is referred to as the ______.
Join Now For Answers & Help!!!
 
The copywriting themes in a product's packaging or advertisements are known as
Join Now For Answers & Help!!!
 
In the marketing mix, the amount charged for the good or service, including deals, discounts, terms, and warranties,
refers to the ________ element of the marketing mix.
Join Now For Answers & Help!!!
 
The marketing mix element that determines how and where customers will buy a company's product is known as
the _____ element.
Join Now For Answers & Help!!!
 
The method used by marketers to sell a product directly to end users or consumers is
Join Now For Answers & Help!!!