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Identify a case in which advertising tends to support higher prices.
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How does advertising affect competition between firms?
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Identify a controversy that focuses on the societal effects of advertising.
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Demand for an entire product category is ______ demand; demand for the particular advantages of one brand
over another is ______ demand.
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Marcel Bluestein-Blanchet, the "father" of modern French advertising, states that the level of advertising
investment in a country is directly proportional to the _______.
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In the context of advertising, the communication of benefits over and above those offered by the product itself
provides _____ value to the product.
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The _____ principle states that in an economy with more goods and services than can be consumed,
advertising serves the important purposes of providing consumers with information about their choices while also
giving companies the opportunity to compete for sales.
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True or false: The Federal Trade Commission and the Supreme Court have ruled that by encouraging competition,
advertising keeps prices up.
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The FTC and the Network Advertising Initiative created “Fair Information Practice Principles” to respond to consumer privacy concerns.
The five core elements are:
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Identify accurate statements about the effects of advertising on competition. (Check all that apply.)
Advertising by big companies often has minimal impact on small businesses.
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Jason just graduated and landed his first job, so he needs to buy a car to commute to work.
Although Jason really likes the look of the Mazda Miata, he chooses the Honda Civic because it has more features and gets
better gas mileage. Jason's need for a car illustrates ______ demand;
his selection of the Honda Civic illustrates ______ demand.
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An advertisement for an apparel brand claims that the brand offers "the most stylish suits." This claim is an example of ______.
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The chain reaction of economic events that takes place once a company begins to advertise is likened to ______.
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In most markets, the variety and assortment of breakfast cereals available exceeds the amount that can be consumed by customers.
This leads to greater and more effective competition among breakfast cereal producers. This scenario demonstrates the _____.
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Identify a case in which advertising tends to support higher prices.
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How does advertising affect competition between firms?
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Which term refers to over-the top, subjective claims that cannot be proven to be true or false?
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A paid, mediated form of communication from an identifiable source, designed to persuade the reciever to take some action, now or in the future.
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The various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, just to mention a few.
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Manufactures portraying their brands as different from and better than similar competitive products through advertising, packaging, or physical product differences.
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The distinctive benefits that make a product different than any other. The reason marketers believe consumers will buy a product even though it may seem no different from many others just like it.
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Need-Satisfying Objective
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Sales-Target Objective
increase gallons sold, increase retailers who carry the product
 
Marketing Strategy
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Marketing Tactic
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Create a factual statement of the organization's current situation and how it got there
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Set specific targets for how much brand sales will increase next year
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Offer most beautiful line of women's shoes
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Identify the target market, determine the position, develop the marketing mix for each target market
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Pay a music star to wear the shoe brand at the MTV Music Awards
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The _____ forces all departments to focus on the customer, lists goals and objectives for definitive periods of time, and describes precise strategies to achieve them.
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The _____ perspective of integrated marketing communications (IMC) sees customers as partners in an ongoing relationship, recognizes the terminology they use, acknowledges the importance of the whole communications system, and accepts the many ways they come into contact with the company or the brand.
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Identify a case in which advertising tends to support higher prices.
Join Now For Answers & Help!!!
 
How does advertising affect competition between firms?
Join Now For Answers & Help!!!
 
Identify a controversy that focuses on the societal effects of advertising.
Join Now For Answers & Help!!!
 
Demand for an entire product category is ______ demand; demand for the particular advantages of one brand over another is ______ demand.
Join Now For Answers & Help!!!
 
Marcel Bluestein-Blanchet, the "father" of modern French advertising, states that the level of advertising investment in a country is directly proportional to the _______.
Join Now For Answers & Help!!!
 
In the context of advertising, the communication of benefits over and above those offered by the product itself
provides _____ value to the product.
Join Now For Answers & Help!!!
 
The _____ principle states that in an economy with more goods and services than can be consumed, advertising serves the important purposes of providing consumers with information about their choices while also giving companies the opportunity to compete for sales.
Join Now For Answers & Help!!!
 
True or false: The Federal Trade Commission and the Supreme Court have ruled that by encouraging competition,
advertising keeps prices up.
Join Now For Answers & Help!!!
 
Identify accurate statements about the effects of advertising on competition. (Check all that apply.) Advertising by big companies often has minimal impact on small businesses. The entry of new competitors is restricted in industries that have large
Join Now For Answers & Help!!!
 
Jason just graduated and landed his first job, so he needs to buy a car to commute to work. Although Jason really likes the look of the Mazda Miata, he chooses the Honda Civic because it has more features and gets better gas mileage. Jason's need for a car illustrates ______ demand; his selection of the Honda Civic illustrates ______ demand.
Join Now For Answers & Help!!!
 
An advertisement for an apparel brand claims that the brand offers "the most stylish suits." This claim is an example of ______.
Join Now For Answers & Help!!!
 
The chain reaction of economic events that takes place once a company begins to advertise is likened to ______.
Join Now For Answers & Help!!!
 
In most markets, the variety and assortment of breakfast cereals available exceeds the amount that can be consumed by customers.
This leads to greater and more effective competition among breakfast cereal producers. This scenario demonstrates the _____.
Join Now For Answers & Help!!!
 
Identify a case in which advertising tends to support higher prices.
Join Now For Answers & Help!!!
 
How does advertising affect competition between firms?
Join Now For Answers & Help!!!
 
Which term refers to over-the top, subjective claims that cannot be proven to be true or false?
Join Now For Answers & Help!!!
 
A paid, mediated form of communication from an identifiable source, designed to persuade the reciever to take some action, now or in the future.
Join Now For Answers & Help!!!
 
The various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, just to mention a few.
Join Now For Answers & Help!!!
 
Manufactures portraying their brands as different from and better than similar competitive products through advertising, packaging, or physical product differences.
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Investigate advertising complaints
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The distinctive benefits that make a product different than any other. The reason marketers believe consumers will buy a product even though it may seem no different from many others just like it.
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Advertising strategy blends together
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Ford's Wood Elixir Company makes everything you need to strip and restore antique wooden furniture. It has developed a new all-natural cleaner that is effective and easy to use. The product will be called Nature's Way, and it will be introduced to the marketplace in December. If Ford's Wood Elixir follows the common practice for firms with a new product, which method of allocating funds will it most likely use?
share-of-market/share-of-voice
 
The creativity in these ads likely helps to
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all of these choices are correct
 
Target's ads end in red, a bold visual statement that reminds people of the brand. In terms of developing the big idea, this tactic is referred to as
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Better knowledge of product, increases its ____________
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The Target ads are effective but risky. They hardly resemble any other ads for a major retailer. If the company was reluctant to take such risks, the creative director would assume which role to convince Target the ads would be effective?
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A great commercial, such as this one from Target, may motivate consumers to act because it
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all of these choices are correct
 
Advertising promotes a _____________ way of life
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After Toyota found a number of consumer types that might be interested in the Scion, including teens, college students, urban youth, and young adults in their early 20s, it began the second step in the market segmentation process. This step, in which the different small segments are combined, is known as
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The two "Bleachable Moments" commercials shown in the case are examples of which format?
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To create effective television commercials, such as these shown in the Clorox campaign, most professionals recommend that advertisers keep in mind a number of factors. Which of these did the "Bleachable Moments" campaign incorporate into their commercials?
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all of the above
 
This Clorox campaign was comprehensive in its use of television, banner ads, blogs, contests, etc. The overall goal for each of these media was to
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What does FTC stand for?
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This agency protects the public from unfair, misleading/deceptive products and companies
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Advertising of products in interstate commerce
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most people tolerate ad clutter as the price for free TV and an informant internet
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