Need A Tutor?    |   Need Homework Help?                                                                             Help and Support     | Join or Cancel

What happened to expenditures on out-of-home advertising between 2014 and 2018?
Join Now For Answers & Help!!!
 
The term public relations is widely misunderstood and misused because its scope is so broad
Join Now For Answers & Help!!!
 
Public relations efforts are used to rally public support and respond to inquiries
Join Now For Answers & Help!!!
 
A company that owns and maintains outdoor advertising structures is called a(n)
Join Now For Answers & Help!!!
 
Which of the following is particularly well suited for locations where there is good visibility and lots of traffic?
Join Now For Answers & Help!!!
 
The message on _____ is first printed at a lithography or screen plant on large sheets of paper and then mounted by hand on the panel.
Join Now For Answers & Help!!!
 
Outdoor advertising, advertising on buses and subways, and terminal advertising are examples of _____.
Join Now For Answers & Help!!!
 
Which type of advertising medium has been called "the /last /mass medium"?
Join Now For Answers & Help!!!
 
When public relations activities are used for marketing purposes, the process is called
Join Now For Answers & Help!!!
 
What is the most likely reason for the term public relations 2.0?
Join Now For Answers & Help!!!
 
What is the first function performed by a public relations professional?
Join Now For Answers & Help!!!
 
In order to gauge attitudes about reports that its beef was barely meat, Taco Bell encouraged consumers to call a toll-free
phone line and leave feedback. Taco Bell used _____ to measure public attitude.
Join Now For Answers & Help!!!
 
Which of the following would most likely be used by the public relations staff of a firm to provide information to employees
about meetings, construction plans, or new equipment?
Join Now For Answers & Help!!!
 
Reputation management
Join Now For Answers & Help!!!
 
_____ is a long-term strategic process to managing the standing of the firm with various publics.
Join Now For Answers & Help!!!
 
Which of the following uses structures that are scientifically placed for delivering advertising effectively?
Join Now For Answers & Help!!!
 
_____ are a type of outdoor advertising that measures 14 by 48 feet (although it may have extensions), and the message it carries may be painted or printed.
Join Now For Answers & Help!!!
 
The key to effective public relations is running a short campaign that focuses on consumers as buyers
Join Now For Answers & Help!!!
 
Both advertising and public relations objectives can be carefully placed to achieve and measure specific reach and frequency objectives
Join Now For Answers & Help!!!
 
Most public relations professionals consider marketing the umbrella process that companies use to determine what goods the market needs and how to distribute and sell them
Join Now For Answers & Help!!!
 
Most modern companies are public relations oriented since their main focus is on the bottom-line
Join Now For Answers & Help!!!
 
A Los Angeles article about Facebook pledging to end racial exclusion in some ads is an example of publicity.
Join Now For Answers & Help!!!
 
Most public relations people engage in press agentry
Join Now For Answers & Help!!!
 
Blank panels with a standardized size and border are features of a _____.
Join Now For Answers & Help!!!
 
Which of the following types of out-of-home media is the most common?
Join Now For Answers & Help!!!
 
What happened to expenditures on out-of-home advertising between 2014 and 2018?
Join Now For Answers & Help!!!
 
Grocery product manufacturers and local advertisers commonly use smaller poster sizes called ____________ posters.
Join Now For Answers & Help!!!
 
Most advertising practitioners view public relations as a(n)
Join Now For Answers & Help!!!
 
Advertisers that want more saturation should _____.
Join Now For Answers & Help!!!
 
Managing a company's reputation and helping to build public support for its activities is the primary role of ______.
Join Now For Answers & Help!!!
 
Compared to advertising, public relations _____.
Join Now For Answers & Help!!!
 
True or false: In an integrated marketing communications program, marketing public relations (MPR) and advertising are independent of each other.
Join Now For Answers & Help!!!
 
The goal of community involvement is to develop a crisis management plan that incorporates all shareholders
Join Now For Answers & Help!!!
 
Public relations practitioners often engage in speechwriting
Join Now For Answers & Help!!!
 
Public affairs usually requires a specialist to deal with elected officials and community groups.
Join Now For Answers & Help!!!
 
A media kit is the most widely used public relations tool
Join Now For Answers & Help!!!
 
Identify a form of public relations research that helps PR people track changes in attitudes among a variety of publics.
Join Now For Answers & Help!!!
 
Rezzen Inc., a car manufacturer, is looking to improve its status and build its credibility in the market. For this purpose, the company's public relations professionals are using various strategies, such as publicity and community involvement. In this scenario, the company is engaging in _____.
Join Now For Answers & Help!!!
 
Identify the primary role of public relations of a company.
Join Now For Answers & Help!!!
 
Public affairs often requires a specialist to deal with elected officials and regulatory bodies.
Join Now For Answers & Help!!!
 
Identify an accurate statement about public relations (PR).
Join Now For Answers & Help!!!
 
______ refers to the use of public relations activities for marketing purposes.
Join Now For Answers & Help!!!
 
You are likely to find feature articles in trade journals
Join Now For Answers & Help!!!
 
A house organ is a publication about happenings and policies at the company
Join Now For Answers & Help!!!
 
_____ refers to persuading government officials to promote administrative action or legislation in the interest of the client.
Join Now For Answers & Help!!!
 
In 2016, oil companies spent over $88 million on ______ efforts designed to encourage members of the government to support
the Dakota Access Pipeline and legislation related to other oil and gas projects.
Join Now For Answers & Help!!!
 
North Western Energy employs a full-time government relations specialist who works to get members of the government to
support or oppose energy projects in the company's service area. One of the specialist's main roles lately has been to speak
against solar energy to members of state government. This government relations specialist is engaged in
Join Now For Answers & Help!!!
 
Which of the following is the most widely used public relations tool?
Join Now For Answers & Help!!!
 
A _____ is one or more printed or electronic pages of information issued to generate publicity or shed light on a subject of interest.
Join Now For Answers & Help!!!
 
A _____ supports the publicity of special events such as press conferences, grand openings, and trade shows. It includes a basic
fact sheet of information about the event, a program or schedule of activities, and a list of the participants and their biographical data.
Join Now For Answers & Help!!!
 
Along with its ad campaign to improve the relationship of the Raiders with the citizens of Oakland, the football team's agency issued
a ____, which contained pictures and biographical data of all the players, quotes from fans, ticket prices, special promotions that would
be held throughout the season, and a story about how wrong the Raiders had been to move to Los Angeles.
Join Now For Answers & Help!!!
 
A four-page article in Pallet Enterprise, a trade journal for the pallet and container industry, about the success of Jisco,
a Korean nail company, would most likely be an example of a
Join Now For Answers & Help!!!
 
Which of the following terms refers to internal and external publications such as stockholder reports, newsletters, and dealer publications?
Join Now For Answers & Help!!!
 
Which of the following terms refers to a magazine published online or sent by e-mail?
Join Now For Answers & Help!!!
 
Karen Pryor Clicker Training sends out a regular newsletter that has tips on dog training, promoting a dog training business, news,
and essays. Which of the following best describes the publication?
Join Now For Answers & Help!!!
 
When writing a news release, you should
Join Now For Answers & Help!!!
 
Which of the following statements is true about video news releases (VNRs)?
Join Now For Answers & Help!!!
 
A(n) _____ is a cash or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with the property.
Join Now For Answers & Help!!!
 
Paul Mitchell's marketing campaign runs a variety of ads that all feature a pink rabbit and read "NO ANIMAL TESTING." Paul Mitchell is practicing
Join Now For Answers & Help!!!
 
_____ is a partnership between a for-profit company and a nonprofit organization, which increases the company's sales
while raising money and visibility for the organization's mission.
Join Now For Answers & Help!!!
 
_____ is support of a cause without any commercial incentive.
Join Now For Answers & Help!!!
 
How do companies benefit from sponsorships?
Join Now For Answers & Help!!!
 
_____ is a promotional strategy non-sponsors use to capitalize on the popularity or prestige of an event or property by
giving the false impression that they are also sponsors.
Join Now For Answers & Help!!!
 
Which of the following is a form of sponsorship that links a sponsor to a physical site such as a stadium, arena, auditorium, or racetrack?
Join Now For Answers & Help!!!
 
The best way to evaluate the results of sponsoring a marathon is by
Join Now For Answers & Help!!!
 
When companies sponsor stadiums and buildings, such as Chase Field in Pheonix, Arizona, or the Capitol Federal Hall at the
University of Kansas-Lawrence, it is an example of
Join Now For Answers & Help!!!
 
Which type of sponsorship is most common in North America?
Join Now For Answers & Help!!!
 
When ExxonMobil, a company that has been accused of environmental insensitivity, runs an ad that highlights its corporate
support of the National Fish and Wildlife Federation's Save the Tiger fund, ExxonMobil is most likely engaged in _____ advertising.
Join Now For Answers & Help!!!
 
_____ advertising is used to communicate a company's views on issues that affect society or business.
Join Now For Answers & Help!!!
 
A company would most likely use an advertorial to
Join Now For Answers & Help!!!
 
Carlson Hotels Worldwide is one of the world's leading hotel companies with five brands spanning luxury to economy,
including Radisson Hotels and Country Inns. In the first advertising campaign for Carlson Hotels, its commitment to service
was extolled and a loyalty program that allowed guests to earn redeemable points when they stayed at any Carlson Hotel was
introduced. This is an example of _____ type of corporate advertising.
Join Now For Answers & Help!!!
 
Hudson Hardware was recently purchased by Colony Home Improvement Warehouse.
Which type of advertising would most likely help Colony Home Improvement Warehouse introduce itself to
Hudson Hardware's customers who are unfamiliar with the Colony Home Improvement Warehouse name and logo?
Join Now For Answers & Help!!!
 
Public relations departments often produce video new releases (VNRs) to highlight corporate news and then provide them free to
TV stations, which may air them without disclosing where they came from.
Join Now For Answers & Help!!!
 
Cause marketing occurs when a company such as Avon donates part of its profits to breast cancer research
Join Now For Answers & Help!!!
 
Studies show that very few Americans approve of corporate sponsorship in the area of professional sports.
Join Now For Answers & Help!!!
 
Some events have so many sponsors that getting one marketer's message through is extremely difficult, a problem known in advertising as clutter
Join Now For Answers & Help!!!
 
Ambush marketing involves an official event sponsor placing its logos in all areas of a stadium
Join Now For Answers & Help!!!
 
Venue marketing has had little influence on sports marketing because most professional sports teams prefer to retain ownership of their stadiums.
Join Now For Answers & Help!!!
 
An event that is suitable for sponsorship should evoke a key attribute of the product sold by the sponsoring company.
Join Now For Answers & Help!!!
 
Corporate advertising is a much narrower category of advertising than public relations advertising.
Join Now For Answers & Help!!!
 
The most widely used public relations tool is a _____.
Join Now For Answers & Help!!!
 
In the context of public relations research, conducting interviews, holding focus groups, analyzing incoming mail,
and creating field reports are a part of _____.
Join Now For Answers & Help!!!
 
A _____ contains a sheet of information about an event, a schedule of activities, brochures, and news and feature
stories for the print media.
Join Now For Answers & Help!!!
 
In public relations, a strategic process conducted over a long period of time to manage the standing of a firm with various
publics is known as _____.
Join Now For Answers & Help!!!
 
Recruitment advertising is a form of corporate advertising.
Join Now For Answers & Help!!!
 
The primary media used for corporate advertising are trade journals
Join Now For Answers & Help!!!
 
When CenturyLink acquired Qwest, the company ran a series of ads stating "Qwest is now CenturyLink." This is an example of
corporate identity advertising
Join Now For Answers & Help!!!
 
Which term refers to the management function that focuses on the communications that organizations have with other groups for the
purpose of creating mutual goodwill?
Join Now For Answers & Help!!!
 
Starbucks, The Body Shop, and Walmart are examples of companies that have conducted brand building primarily through
Join Now For Answers & Help!!!
 
_____ are an organization's employees, customers, stockholders, competitors, suppliers, legislators, or the community in which the
organization resides that it wants develop and maintain goodwill with.
Join Now For Answers & Help!!!
 
Which of the following is not one of the primary goals of public relations?
Join Now For Answers & Help!!!
 
Unlike advertising, public relations activities are
Join Now For Answers & Help!!!
 
What is the most likely reason that public relations communications are viewed as more credible than advertising messages?
Join Now For Answers & Help!!!
 
When sponsorship, cause marketing, or philanthropy is done through a donation of goods and services, the kind of support it provides is _____.
Join Now For Answers & Help!!!
 
All activities related to the community citizenship of an organization, including dealing with community officials and working with
regulatory bodies and legislative groups, come under the domain of _____.
Join Now For Answers & Help!!!
 
More than almost any other marketing communications tool, ______ have the ability to involve the company's stakeholders.
Join Now For Answers & Help!!!
 
A(n) _____ is composed of printed or electronic pages of information that are issued to print and broadcast outlets by a company to
generate publicity or to provide information on a subject of interest.
Join Now For Answers & Help!!!
 
A package of publicity materials used to give information to the press at staged events such as press conferences or open houses is
known as a(n) _____.
Join Now For Answers & Help!!!
 
A cash or in-kind fee paid to an event or organization in exchange for access to the commercial potential of that event or organization
is known as _____.
Join Now For Answers & Help!!!
 
Competitors of the sponsors of a prestigious event often employ a promotional strategy called _____, which capitalizes on the event's
popularity by giving people the false impression that these competitors are the sponsors of the event.
Join Now For Answers & Help!!!
 
Identify an accurate statement about public relations (PR).
Join Now For Answers & Help!!!
 
When is an event sponsorship called a "sponsownership"?
Join Now For Answers & Help!!!
 
From a marketer's perspective, what are the disadvantages of sponsorship?
Join Now For Answers & Help!!!
 
Which of the following statements about sponsoring an event is true?
Join Now For Answers & Help!!!
 
Identify an example of corporate advertising.
Join Now For Answers & Help!!!
 
After the massive oil spill in the Gulf of Mexico, British Petroleum's main focus was _____ in order to mitigate the public and political fall out.
Join Now For Answers & Help!!!
 
When Martha Stewart was sentenced to prison for insider-trading, her company Martha Stewart Living Omnimedia Inc.
most likely engaged in _____ to minimize damage to the organization.
Join Now For Answers & Help!!!
 
_____ is the generation of news about a product, person, or service that appears in broadcast or print media.
Join Now For Answers & Help!!!
 
Muzzen Inc., a leading manufacturer of sports drinks, is the official sponsor of the Major League Baseball playoffs. However,
 its top competitor purchased all the advertising space around the stadium so as to confuse the public about the real sponsor
of the event. The competitor employed a(n) _____ strategy.
Join Now For Answers & Help!!!
 
Advertising used by a company to convey a controlled message to one of its important publics in order to improve its relationship with the publics is known as _____.
Join Now For Answers & Help!!!
 
More than almost any other marketing communications tool, ______ have the ability to involve the company's stakeholders.
Join Now For Answers & Help!!!
 
When Netflix instituted price increases and tried to pitch them as a benefit, consumers saw through the line and the
press provided the company with plenty of _____, though most of it was around the unplanned message that Netflix
was trying to dupe customers as it raised prices.
Join Now For Answers & Help!!!
 
Paparazzi may be the scourge of Hollywood stars, but Fraser Ross appreciates the mob of photographers.
Ross, owner of the celebrity-friendly L.A. boutique Kitson, said paparazzi shots of stars like Halle Berry shopping at his
Robertson Boulevard store have helped to triple sales in the past year. Kitson is benefiting from
Join Now For Answers & Help!!!
 
Which of the following statements about publicity is true?
Join Now For Answers & Help!!!
 
Press agentry refers to the
Join Now For Answers & Help!!!
 
In his job in the PR department of GLB Manufacturing, Tyrone communicates frequently with state officials, local community groups,
and federal regulatory agencies. Tyrone is most likely a(n)
Join Now For Answers & Help!!!
 
A company website that provides public relations and investor information about the company is known as a(n)
Join Now For Answers & Help!!!
 
According to Johnson & Johnson, which of the following is the best strategy in the event of a disaster like the Tylenol poisonings?
Join Now For Answers & Help!!!
 
When a company is confronted with a crisis management situation, it should
Join Now For Answers & Help!!!
 
The goal of _____ ________ is to develop a dialog between the company and the community.
Join Now For Answers & Help!!!
 
The Rocks Build Our World program of the National Asphalt Pavement Association (NAPA) includes both group tours of the company's corporate office facility and classroom visits targeted to fourth graders. The classroom visits start with some basic information on geology, mining methods, and the uses of minerals in everyday life. This is an example of
Join Now For Answers & Help!!!
 
A type of nonproduct advertising that aims to obtain favorable attention for a business as a whole, not for a specific product or service that the business sells, is known as _____.
Join Now For Answers & Help!!!
 
What is a characteristic of a "sponsownership"?
Join Now For Answers & Help!!!
 
ITmax, a prominent IT company, has merged with its competitor and changed its logos and corporate signatures. It has developed a nationwide campaign to inform customers about the change in its name, trademark, and logo after the merger. ITmax is using _____ advertising.
Join Now For Answers & Help!!!
 
Like many public relations activities, the problem with sponsorships is in ______.
Join Now For Answers & Help!!!
 
Recruitment advertisements are usually placed in newspapers by the _____ department of a company.
Join Now For Answers & Help!!!
 
Public relations advertising, a form of corporate advertising, is used to _____.
Join Now For Answers & Help!!!
 
Advertising a corporation creates to familiarize the public with its name, logos, trademarks, or corporate signatures, especially after any of these elements are changed, is known as _____.
Join Now For Answers & Help!!!
 
New technology has helped advertisers to _____.
Join Now For Answers & Help!!!
 
Which of the following states prohibits the use of any billboards?
Join Now For Answers & Help!!!
 
Bus and taxicab advertising and posters on transit shelters, terminals, and subways is a category of out-of-home media called _____.
Join Now For Answers & Help!!!
 
Unlike spectaculars, _____ offer a 5- by 11-foot printing area on a panel surface 6 feet high by 12 feet wide.
Join Now For Answers & Help!!!
 
_____ is the most important factor in outdoor advertising.
Join Now For Answers & Help!!!
 
Global ____________ systems that give the exact location of a given board using satellite technology are used useful for outdoor advertising companies.
Join Now For Answers & Help!!!
 
Join Now For Answers & Help!!!
 
_____ have made transit advertising more attractive to national advertisers.
Join Now For Answers & Help!!!
 
Advertisers who advertise at bus shelters and on the back of bus-stop seats are using _____.
Join Now For Answers & Help!!!
 
The market-to-market rates of locations vary considerably because of variations in _____.
Join Now For Answers & Help!!!
 
Advertising space is sold for one-, two-, and three-sheet _____ in many bus, subway, and commuter train stations.
Join Now For Answers & Help!!!
 
Which locations for car-end posters carry premium pricing? (Select all that apply.)
Join Now For Answers & Help!!!
 
One of the advantages of transit shelter advertising is that it _____.
Join Now For Answers & Help!!!
 
_____ are used to offer special advertising forms such as floor displays, island showcases, and moving messages in major train and airline terminals.
Join Now For Answers & Help!!!
 
The most widely used outside posters are on the side, front, and rear of a(n) _____.
Join Now For Answers & Help!!!
 
The _____ is placed above the seats and luggage area in a wall rack for advertising.
Join Now For Answers & Help!!!
 
What is public relations?
Join Now For Answers & Help!!!
 
Who are considered publics in PR terminology?
Join Now For Answers & Help!!!
 
What is marketing public relations (MPR)?
Join Now For Answers & Help!!!
 
What is opinion sampling?
Join Now For Answers & Help!!!
 
What is reputation management?
Join Now For Answers & Help!!!
 
What is publicity?
Join Now For Answers & Help!!!
 
What is press agentry?
Join Now For Answers & Help!!!
 
What is crisis management?
Join Now For Answers & Help!!!
 
What is community involvement?
Join Now For Answers & Help!!!
 
What is public affairs?
Join Now For Answers & Help!!!.
 
What is lobbying?
Join Now For Answers & Help!!!
 
What is speechwriting?
Join Now For Answers & Help!!!
 
What is an online newsroom (or pressroom)?
Join Now For Answers & Help!!!
 
What is a corporate blog?
Join Now For Answers & Help!!!
 
What is a news (press) release?
Join Now For Answers & Help!!!
 
What is a press (media) kit?
Join Now For Answers & Help!!!
 
What are feature articles?
Join Now For Answers & Help!!!
 
What is a house organ?
Join Now For Answers & Help!!!
 
What is an e-zine?
Join Now For Answers & Help!!!
 
What are posters used for in public relations?
Join Now For Answers & Help!!!
 
What are exhibits in public relations?
Join Now For Answers & Help!!!
 
What are bulletin boards used for in public relations?
Join Now For Answers & Help!!!
 
What is an intranet?
Join Now For Answers & Help!!!
 
What are audiovisual materials used for?
Join Now For Answers & Help!!!
 
What are video news releases (VNRs)?
Join Now For Answers & Help!!!
 
What is sponsorship?
Join Now For Answers & Help!!!
 
What is in kind?
Join Now For Answers & Help!!!
 
What is cause marketing?
Join Now For Answers & Help!!!
 
What is philanthropy?
Join Now For Answers & Help!!!
 
What is ambush marketing?
Join Now For Answers & Help!!!
 
What is venue marketing?
Join Now For Answers & Help!!!
 
What is corporate advertising?
Join Now For Answers & Help!!!
 
What is public relations advertising?
Join Now For Answers & Help!!!
 
What is institutional advertising?
Join Now For Answers & Help!!!
 
What is advocacy advertising?
Join Now For Answers & Help!!!
 
What are advertorials?
Join Now For Answers & Help!!!
 
What are umbrella advertising campaigns?
Join Now For Answers & Help!!!
 
What is a cash fee in sponsorship?
Join Now For Answers & Help!!!
 
What is an in-kind fee in sponsorship?
Join Now For Answers & Help!!!
 
What is the purpose of cause marketing?
Join Now For Answers & Help!!!
 
What is the goal of philanthropy?
Join Now For Answers & Help!!!
 
What is the aim of ambush marketing?
Join Now For Answers & Help!!!
 
What does venue marketing link a sponsor to?
Join Now For Answers & Help!!!
 
What is the objective of corporate advertising?
Join Now For Answers & Help!!!
 
What does institutional advertising promote?
Join Now For Answers & Help!!!
 
What is corporate identity advertising?
Join Now For Answers & Help!!!.
 
What is recruitment advertising?
Join Now For Answers & Help!!!
 
How long does the typical ad buy last for taxicab exteriors?
Join Now For Answers & Help!!!
 
_____ are printed on high-grade cardboard and are often made weather-resistant.
outside posters
 
Which of the following are potential locations for taxicab exterior advertisements?
Join Now For Answers & Help!!!
 
Product packaging and trade-show booths are examples of _____.
Join Now For Answers & Help!!!
 
In the world of integrated marketing communications, the only advertisement that the consumer sees when using a product is the product's _____.
Join Now For Answers & Help!!!
 
The _____ aspect of packaging concerns its attractiveness and creating a relationship with the customer to set apart the product from competitors and therefore influence the customer's shopping decisions.
Join Now For Answers & Help!!!
 
The _____ process of buying packaging involves input from five major groups: consumers, manufacturers, marketing intermediaries, consumer advocacy groups, and government agencies.
Join Now For Answers & Help!!!
 
_____ are designed to present the product directly in front of customers, such as at the point of sale.
Join Now For Answers & Help!!!
 
Packaging influences the _____, since it is an intrinsic aspect of the basic product concept.
Join Now For Answers & Help!!!
 
In Europe, regulations requiring environmentally friendly packaging are more stringent because European countries _____.
Join Now For Answers & Help!!!
 
The _____ aspects of packaging reduce the costly effects of damage and spoilage.
Join Now For Answers & Help!!!
 
The nature and the cost of packaging are strongly influenced by conflicting concerns of different groups in the _____ process.
Join Now For Answers & Help!!!
 
Packaging consists of which of the following elements?
Join Now For Answers & Help!!!
 
Producing environmentally safe packaging causes the cost of the marketer's materials to _____.
Join Now For Answers & Help!!!
 
The _____ aspect of packaging concerns its attractiveness and creating a relationship with the customer to set apart the product
from competitors and therefore influence the customer's shopping decisions.
Join Now For Answers & Help!!!
 
Consumers of pharmaceutical products have a preference for _____ containers.
Join Now For Answers & Help!!!
 
Packaging specialists are used in the second phase of packaging, which is known as the _____.
Join Now For Answers & Help!!!
 
A ___________ show is an event where an advertiser can meet the company's major international prospects in one place.
Join Now For Answers & Help!!!
 
Wrappers, cartons, bottles, jars, and pallets constructed from different materials like paper, steel, wood, and metal foils are different forms of _____.
Join Now For Answers & Help!!!
 
In order to stop people as they pass by, a trade-show booth must be _____.
Join Now For Answers & Help!!!
 
In planning exhibits or trade-show booths, advertisers need to focus primarily on which of the following?
Join Now For Answers & Help!!!
 
Experts in package engineering, graphic artists, label producers, and package warehousing companies are part of the _____ of packaging.
Join Now For Answers & Help!!!
 
Demonstrations and discussions by manufacturers and dealers in exhibitions involving buyers are referred to as _____.
Join Now For Answers & Help!!!
 
The atmosphere at trade-show booths and exhibits should be _____.
Join Now For Answers & Help!!!
 
Planning of trade shows pivots in part on _____.
Join Now For Answers & Help!!!
 
In the last decade, trade-show expenses have _____.
Join Now For Answers & Help!!!
 
Marketers build customer interest and product exposure during a tradeshow through _____.
Join Now For Answers & Help!!!
 
An extensive review of more than 60 factors is required for budgeting for _____.
Join Now For Answers & Help!!!
 
A promotional product that is distributed free as a part of a marketing communications program, as defined by the Promotional Products Association International (PPAI), is referred to as a(n)
Join Now For Answers & Help!!!
 
Unlike the simple procedures required to get an advertising specialty, getting a _____ requires recipients to engage in such actions as buying a product, sending a coupon, or witnessing a demonstration.
Join Now For Answers & Help!!!
 
Which of the following are common methods that marketers use to build traffic for a trade-show booth or exhibit?
trade publication advertisements
Join Now For Answers & Help!!!
 
The broad category of media that encompasses specialty advertising, directories, and Yellow Pages is referred to as _____.
Join Now For Answers & Help!!!
 
An advertising specialty, unlike a premium, is always given _____ to customers.
Join Now For Answers & Help!!!
 
A reason that cinema advertising has become more attractive to marketers is that _____.
Join Now For Answers & Help!!!
 
Postage stamps are now potential locations for out-of-home advertisements.
Join Now For Answers & Help!!!
 
Which of the following is an example of augmented reality advertising?
Join Now For Answers & Help!!!
 
Which type of advertising relies on geofencing technology to serve a series of related advertisements to the same person at various locations throughout the day?
Join Now For Answers & Help!!!
 
A flatbed truck that carries long billboards along a busy streets is an example of a _____.
Join Now For Answers & Help!!!
 
Which type of advertising relies on personal devices such as smart phones to project interactive digital information onto the physical world?
Join Now For Answers & Help!!!
 
Which types of advertising are combined to create target and retarget advertising?
Join Now For Answers & Help!!!
 
The _____ is a cross between traditional billboards and transit advertising.
Join Now For Answers & Help!!!