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True or false: Cost per thousand (CPM) is very low in national consumer magazine advertising.
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What does the standard format of a magazine rate card help advertisers determine?
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Identify a main component of an insertion order.
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Match the three dates that affect magazine purchases to their meaning.
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Rank the three largest media in order of advertising volume, from highest to lowest, with the largest at the top.
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Digital interactive media enables businesses to develop and nurture relationships with their customers through the use of interactivity.
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_____ is, at present, the most popular search engine on the Web.
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When Kayra saw on Google the sponsored link for Thirst, a beverage company, she clicked on it and accessed the site's home page. Thirst pays only when a user like Kayra clicks on the sponsored link and visits its website. This method is called _____.
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An Internet organization for book lovers, frugalreader.com, offers members two free
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January 1. This is an example of:
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Viral marketing is a form of spam that spreads to computers in the same way that a cold spreads through a classroom.
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Identify an advantage of newspaper advertising.
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The Alliance for Audited Media verifies what type of information?
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What are the steps between the draft of an ad and the finished version called?
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What do advertisers submit with specifications about the advertisement to the newspaper when they place an ad?
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Digital media enable customers and stakeholders to communicate in real time.
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Behavioral tracking is the ability to track people's behavior on the Internet
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The _____ is the number of clicks on an ad divided by the number of ad impressions.
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Robert is writing a report about Ty Cobb, a famous baseball player, and needs to gather information. He types 'Ty Cobb' into his computer and is given over 30 Web site addresses that contain information about the baseball player. Robert most likely used a(n):
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Search results that are unaffected by sponsorship and are ranked based on an algorithm that analyses the links and relationships of Internet sites are called _____.
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One form of mobile advertising is sponsored SMS. SMS stands for:
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Which term refers to a possible exposure of the advertising message to one audience member?
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Which of the following statements is true about sponsored links?
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_____ is the presentation of a radio, TV program or website by a sole advertiser.
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Among the following answers, which one IS a form of search engine advertising?
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What does the standard format of a magazine rate card help advertisers determine?
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Data provided by digital media users allow for precise, efficient targeting that minimizes the chance of advertisers spending money on ads to irrelevant audiences.
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Which statement best explains the difference between digital interactive and traditional media?
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Which of the following statements are true about newspaper readership and advertising?
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Advertising revenue for the newspaper industry in 2018 was less than
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The print production process includes which of the following?
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Convert the 3 in decimal to binary
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When analog information is converted to digital data, we must consider two properties that affect the exactness of the digital representation, one from sampling and one from quantizing. Which of the following are from sampling? sampling rate or bit depth?
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Music is digitized by a two step process. Sampling and quantization. In quantization...
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The horizontal axis of a wave form is_________
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Complete this sentence. Sound is what...
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What are examples of 2D animation
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Interpolation in Flash is called
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The three predominant formats for delivering digital animation are what
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Flash (SWF)
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If the sound to be digitized has frequency in this range (1000-2000) hz, what will be the minimum sampling rate according to the sampling theorem?
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What provides a graphical view of characteristics of a changing sound and identify syllables of speech, rhythm of music, quiet and loud passages, etc.?
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In Photoshop, which tool can be used to move whatever you've selected?
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When taking a picture, to improve your results, you should...
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You cannot change the order of layers in Photoshop. True or False?
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You cannot unlock the background layer in Photoshop. True or False?
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When dealing with lighting, it is important to ensure that the lighting sources are not directly behind or in front of the object being photographed. True or False?
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What tool can you use to outline sections of an image?
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Where are all the layers in a Photoshop file displayed?
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The rule of thirds means moving an object of your picture to the top right of the frame. True or False?
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In Photoshop, a selection stays selected until you use the Deselect command. True or False?
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In Photoshop, you can exclude certain parts of an image from view by using the______________.
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In Photoshop, what tool is used to replicate an item in a photo?
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In Audacity, what does the envelope tool do?
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In Audacity, how do you shift tracks left or right?
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Which brush in Photoshop allows you to bring back past changes?
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When tilting a camera, which directions does the camera move?
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When a camera pans, which directions does the camera move?
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How do you save an Audacity project as an mp3 file?
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In Audacity, which tool allows you to access all tools?
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When correcting small blemishes in Photoshop, which tool is the best to use?
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What is the primary difference between Animoto and Audacity?
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Why is the 180 degree rule important when taking pictures?
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Which tool in Photoshop is the fastest when selecting a portion of the image?
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What is the definition of "Phoetry"?
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What website can you legally use to access audio tracks for school projects free of charge?
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When changing the color of something in an image within Photoshop, what type of adjustment layer should be used?
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What is the primary difference between an .mp3 file and an .mp4 file?
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On a Mac, what is the quick key combination for paste?
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On a Mac, what is the quick key combination for cut?
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What is the purpose of Flash?
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What is the rule of thirds?
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What is the picture called when its purpose is to communicate to the viewer where the subjects are located?
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On a Mac, what is the quick key combination for undo?
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Those technologies that allow users to create new forms of interaction, expression, communication,
and entertainment in a digital format.
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A digital version of yourself
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Which of the following is a Photoshop unique file format?
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By looking at the Layers panel, you can tell if a layer contains effects. True or False?
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A computer-simulated online "place" where people use avatars - graphic characters - to represent themselves
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Object in a video game
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to find one's way
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a preset format for a document or file, used so that the format does not have to be recreated each time it is used. (used in cs-first/scratch)
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A system of signals used to represent letters or numbers in transmitting messages. The instructions in a computer program. Instructions written by a programmer in a programming language are often called source code.
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What a player tries to achieve in a game.
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In a game can be things like jumping or collecting coins
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The look and feel of a game
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Guide the player on how the game should be played
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Adding motion to an object.
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a popular image editing program
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A game and online community that teaches kids how to design their own games! Designing games builds systems Thinking, 21st Century Skills, Creative Problem Solving, Art and Aesthetics, Writing and Storytelling, and creates a motivation for STEM learning.
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website
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power point
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Gaming
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collaborate
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JPEG
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interactive
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A pixel:
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Our everyday decimal numbering system is based on what number...
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Game Maker
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The term digital is is used to describe:
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In order for continuous or analog data to be digitized the following process is used:
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The frequency at which information is sampled can affect:
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If you copy digital data many times the original data will be damaged.
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Which compressionstrategy does not actually change the quality of the media file?
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Computers use a binary system which is based off what number?
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The number of values that can be represented as a result of quantizing information is known as the...
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The time code representing the 26th frame in an PAL video is either 00:00:00:26 or 00;00;00;26
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The number of bits needed to represent each pixel in a black and white image is...
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Eight bits = _ byte
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Marketers like social media because it allows them to speak without listening.
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Every time Bridget types the words purse or handbag into Google, she encounters ads from Macy's and Coach Outlet. These two stores have most likely...
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Search engines are the gatekeepers to information on the Internet, so they are extremely popular with advertisers.
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Whenever someone visits the website for The Times (a local newspaper in Pocatello, Idaho) and clicks an ad to go to the sponsor's site, the sponsor is charged $0.30 for the click. The Times is using the _________________ method of charging for advertising.
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What is true about sponsored links?
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Which statement best describes the opportunity presented by social media advertising?
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What is most likely the key to success for a firm that uses social media for advertising purposes?
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Which of the following image file format uses lossy compression?
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The X-Axis in a image histogram represents:
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Without applying any compression, what would be the file size for an image 4000 x 3000 pixels in 24 bit color depth?
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What are the CMY values for red?
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When applying histograms to adjustment of brightness and contrast, what happens if one moves the midtone slider to the left?
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The number of pixels in x direction that a flatbed scanner can produce is determined by
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What is digital photo quality is determined by?
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When analog is converted to digital data, two properties affect the exactness of the digital representation, one for sampling and one for quantizing. Which of the following is a result of quantization
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Data will be lost or altered when you apply an encryption?
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Is the number of students in GGC considered digit information
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What is the decimal value of the binary number 1101?
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How many characters can the Unicode encode?
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If you want to encode only 8 colors, what is the minimum number of bit(s) you need?
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There are 10,000 characters in a text document that uses ASCII code to represent text characters. What is the file size of the text document?
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How many bits are there in one byte
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Rasterization means
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Can resampling an image have negative impacts on image quality
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What is the binary number for decimal value 55
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