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Which of the following is proprietary information about a product?
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How does a designer set a style?
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What are the 4 types of television mediums?
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Networks broadcast messages ___ across affiliated stations throughout the ___.
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An overall orderly arrangement of all the format elements of an ad, such as the headline and visuals, is called the
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In the design process, the approval process takes place only in the final stage.
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Which of the following accurately describes a thumbnail sketch?
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Match the category of information (on the left) that creatives need  before creating an advertisement to the question (on the right) that gives the required information.
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What is the term used when the art director and graphic artist choose and structure the artistic elements of an ad?
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Which of the following are purposes that a layout fulfills?
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___________ Reach masses representing a cross-section of the population.
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The mechanical produced in the production art phase contains
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What is the primary purpose of a thumbnail sketch?
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What are the disadvantages of Broadcast TV advertising?
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What are advantages of sponsorship?
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Which of the following is the phase of the creative process that uses nonfinal art?
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What does participation of sponsorships do?
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What are the disadvantages of network advertising?
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Which of the following is a true statement regarding a rough layout?
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Why is there social dominance in broadcast tv advertising?
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Which of the following is a true statement about the comprehensive layout?
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How is a dummy assembled?
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Using computer software to prepare high-quality print and digital messages is called ______ ______.
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People remember ___ second ads better than __ or ___ second ads.
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Match the different layouts (on the left) to their style (on the right).
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In a rough layout, an artist's drawing is _____.
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Most people don't remember ads after ___ minutes of TV viewing.
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Which of the following is a feature of the dummy?
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What type of publishing prepares print or digital materials using publishing software?
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Adons, an advertising agency, is working on a print campaign that has a lot to say. The client is averse to using images and wants a lot of well-written content to attract the audience. The most appropriate layout for this campaign would be a _____.
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What is considered clutter in broadcast TV advertising? Join Now For Answers & Help!!!
 
Using computer software to prepare high-quality print and digital messages is called ______ ______.
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The standard ad format, in which 60% to 70% of the ad's total area is occupied by a single, dominant visual, is the ______ layout.
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What are the types of TV advertising?
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An ad's _____ is affected by typefaces.
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Related typefaces make up a _____.
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Which of the following is the ad layout that has traditionally resulted in the highest recall?
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The art of selecting and setting type is called
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A complete assortment of capitals, small capitals, lowercase letters, numerals, and punctuation marks for a particular typeface and size is referred to as a _____.
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Which of the following is an important purpose for the visual for an ad?
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Illustrators and photographers are together responsible for ad _____.
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Rank the three main aspects of a print ad in order of how they are most
frequently spotted by a prospect, with the first aspect at the top.
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What are factors affecting rate negotiation?
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Run-Of-Station (ROS):
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Total Audience Plan (TAP)
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What are the advantaged of radio advertising?
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What are the disadvantages of radio advertising?
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TV households (TVHH)
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Visuals in advertising are created by illustrators and photographers.
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Copywriters correlate the function of the logo to the _____ level of the creative pyramid.
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In an advertisement, the words that will be read first and that are placed so that they get the most attention are _____.
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What does an effective headline do?
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"Farmland milk: The freshest and purest milk in the country" is an example of a _____.
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Copywriters correlate the function of the visual and headline to the _____ level of the creative pyramid.
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The largest type on the page is reserved for the _____.
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How can creatives ensure that a headline gains attention for the correct reasons?
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What elements do ideal Facebook ads contain?
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A headline that promises a rewarding experience in using a product or service is called a(n)
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A headline that is smaller than the main headline and appears above or below it is called _____.
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What are some of the effective techniques of creating pay-per-click headlines?
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The complete sales story is present in the _____ of an advertisement.
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Which of the following is a true statement regarding the subhead?
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Which of the following is a feature of the straight-sell copy style of body copy?
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built largely on the basis of infomercial promotions, now has sales in excess of $________ _________.
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Today, major marketers such as P&G, Microsoft, and Pfizer have ventured into the ___ arena.
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What are some video alternatives to TV Commercials?
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Copy that makes use of alliteration, puns, or rhymes to increase interest and memorability is called
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________ TV advertising is purchased from individual stations directly.
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What TV advertising is less expensive and more flexible than network advertising?
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Why is Spot TV advertising less expensive and more flexible than network advertising?
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_____________ _________ ___________ tends to have less viewers, because they get lost on the clutter between programs.
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Which of the following is a true statement regarding the body copy?
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What are contributing to the decline of the radio, particularly among young listeners (age 12 - 24)?
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What 5 dayparts is radio divided into?
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What time is the morning drive?
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What time is the daytime drive?
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What time is the afternoon (or evening) drive?
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What time is the nighttime drive?
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What time is the all night drive?
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Why do the morning and afternoon drive times have the highest number of listeners?
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The basic purpose for the slogan of a campaign is _____.
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The straight-sell style of body copy is best suited to ______.
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Match the body copy style (on the left) to its corresponding content (on the right).
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Unlike seals that are awarded to an advertiser's product by external authorities, _____ are special designs of the advertiser's product name.
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Name the five steps of the creative pyramid.
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Which part of a layout can begin as a successful headline?
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A benefit of having a seal is that the seal __________.
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What formats do writers use in creating radio and television copy?
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Radio helps reach audiences ___________ in other media (people not watching television during a given daypart)
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Radio allows advertisers to tie in to ___________ markets and target specific ___________
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Radio enables ___________ ___________.
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Which of the following is a two-column list containing names and dialogue used in radio advertising?
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What is the content of the left-side column of a television script?
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Which of the following are true statements concerning storyboard roughs for TV commercials?
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Which part of a campaign layout is awarded to a product only when it meets standards established by recognized authorities?
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In the context of a radio script, audio is the right column that contains the ___________.
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What is the role of the copywriter in creating a television copy?
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What is the basis of a storyboard rough?
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Slice of life, animation, and testimonial are types of commercial formats used in radio and ______ advertising.
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When a straight announcement is made to match the style of the program in which it is presented, the announcement is called a(n)
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What is the disadvantage of an ad lib with a radio personality?
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While TV tends to be a passive medium that people simply watch, ___ actively involves people.
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What can you do with the radio?
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___% of consumers replay the TV spot in their minds when they hear the radio spot.
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What types of radio stations are there?
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Radio is:
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Straight announcement, presenter, and demonstration are types of commercial formats used in radio and ______ advertising.
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Stations appeal to specific demographics through ______ ______.
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What is the oldest and simplest type of radio or TV commercial?
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What is the unique feature of a presenter commercial?
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The effectiveness of a product is vouched for by a satisfied user in a true form of a(n) _____ advertisement.
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Spots may run 10, 15, 30, or 60 seconds and be sold __________ or __________
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__________ advertising is more difficult to buy than __________ advertising because it involves contacting each station directly.
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What is Syndication TV advertising?
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Syndication TV advertising has more __________.
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What is product placement?
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What does product placement do?
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Audience tethered at gas pump for four-and-a-half minutes is an example of:
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What alternative to TV commercials has costs comparable to spot cable TV ad rates?
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Rating Services are:
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What do rating services do?
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A demonstration commercial can be done only through television.
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The consistent use of musical themes for background color or to close the commercial is called a _____.
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Only celebrities endorse products in a testimonial advertisement.
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Compro, a popular computer brand, introduces a highly advanced laptop. The commercial for it features the product and a quick run through on how the product works. This is an example of a _____ commercial.
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___ demographic data is used by networks and local stations to determine how much they can charge for advertising on their TV shows.
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What are some examples of syndicated TV shows?
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What are Program Length Ads (PLAs)?
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Infomercials are what type of TV advertising?
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In what type of rating is collection and interpretation of data difficult since media planners have to integrate so much information from many different sources (cable channels)?
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Match the jingle component (on the left) to its corresponding role (on the right).
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Plentiful Hair, a popular hair oil, shows a college scene where a girl is crying to her best friend about her hair-loss problem. The friend then suggests Plentiful Hair as a remedy. This is an example of a(n) _____ type of TV commercial.
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The dramatization of a product benefit is often achieved through the use of _____ in a slice-of-life commercial.
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Who must art directors work with effectively?
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Commercials that dramatize real-life situations are referred to as
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What is the purpose of a mnemonic device in a commercial?
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What is the content of a storyboard?
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Cable ratings are pulled from ____________ _________ ___________.
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Designated Market Areas (DMAs):
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________________ must decide when to air commercials and on which programs.
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What type of the day has the highest level of TV viewing?
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What are the morning TV viewing times?
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What are the daytime TV viewing times?
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What are the evening TV viewing times?
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Once the creative team selects the format for a television commercial, what do the art director and the writer create?
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What term does Burson Cohn & Wolfe, a large New York public relations firm, use in referring to the online opinion leaders in the United States?
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Translating one overall campaign into each language for the regions where the campaign will be used is the standard, accepted approach to international ad campaigns.
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The art director turns the video portion of a TV commercial script into real images using a(n)
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According to research conducted by Burson Cohn & Wolfe, almost all the e-fluentials who referred to company websites to verify advertising information found them credible.
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What is the most important consideration for copywriters and creative directors for advertising in international markets?
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Translators must be efficient copywriters, because __________ copywriters would be able to translate in a way that suits the language
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To reach the greatest percentage of the target audience, the media planner determines a ___ ___ based on TV usage levels reported the by the ratings services.
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TV stations and cable companies publish rate cards to sell their airtime. However, since TV audiences are ___ ___ ___, television reps will always negotiate prices.
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What are some ways to negotiate lower rates?
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A popular advertisement for a security services company features a dog. In terms of the advertisement, the dog functions primarily as _____.
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When producing ads in a foreign country, it is best to get input on what the ads say, show, or do from whom?
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Which of the following is a basic rule in using translators?
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A visual image representing some idea or object is called a(n)
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What are some ways to ensure performance of buying tv time?
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Many governments _____ advertising and the use of certain media.
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