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Which of the following wireless communication services cannot be used for advertising purposes?
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A company that pays bloggers to pose as customers and post customer reviews online is using
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Through innovations in interactivity called ____________, viewers are able to participate in online adverting or to manipulate online ads by clicking or rolling over parts of the images
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Which of the following consumers cannot be reached by in-game advertising
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Which of the following words describes advertising
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The term __________________ best explains why most automobile manufacturers produce similar products yet consumers have preferences for specific brands.
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Data assets, web pages, videos, and images of a site are stored on _____.
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Most people use a(n) _____ to find information on the web.
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What accounted for more than half of all ad spending in 2020?
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What is the distinct area of Google's search results page that produces revenue for Google?
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Common rules that the worldwide network of computers use to share and link information are known as _____.
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Which language is responsible for helping to form the web by allowing users to create web pages and link them to other web pages, images, videos, databases, and audio files?
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For marketers, one of the benefits of social media is that they can _____.
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A collection of web pages, images, videos, or data assets that is accessible through the Internet is called a(n)
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E-mail advertising is an electronic form of direct-mail
advertising.
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A user that performs a web search using Google's search engine will be presented with Google's best guess as to what content on the web the user is searching for. These results are called ______.
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A worldwide network of computer systems that facilitates global electronic communications through various means is called _____.
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Advertisers who use interactive media focus on _____.
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The main reason advertisers use social media is to _______
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Traditional media ads are priced in terms of _____.
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Data assets, web pages, videos, and images of a site are stored on _____.
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Marketers send e-mail advertising to customers for _____ & _________. closing a sale
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Hotmail's incredible growth through the use of a message at the bottom of every e-mail inviting users to sign up for their own free Hotmail account is an example of ______.
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Which federal agency would have the authority to deal with the fact that a brand of hotdog marked "low fat" contains only 10 percent less fat than regular hotdogs?
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Which of the following is a common way that advertising increases the value of a product?
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Which of the following lines from an advertisement is an example of puffery?
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__________________ is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action.
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Under current law, the only product claims that are considered deceptive are those that ______________.
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__________________ means doing what the advertiser and the advertiser's peers believe is morally right in a given situation.
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With respect to offensiveness in advertising, Abercrombie & Fitch ads have frequently been criticized for using overly sexualized imagery. Experts would most likely agree that the ultimate regulator of such ads is the fact that _____________________.
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One criticism of advertising is that ads are so powerful that consumers are helpless to defend themselves against the temptations and appeals of the ads.
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The FTC may require corrective advertising for an ad that is deemed deceptive or unfair.
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The most important development in the history of advertising and communication was _________________
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Advertisers and advertising agencies sometimes rely on suppliers to provide creative content (such as video, imagery and copy) for ads.
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What research method was used by the comedian Dave Chappelle in his sketches "white people dancing" to test effect of electric guitar music on white american versus African american
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Which of the following is not a form of social media advertising
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Major reason or reasons to create an in house agency includes
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Which of the following is one of the basic functions of advertising
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Which marketing mix element includes personal selling, advertising, public relations, sales promotions, direct marketing, and events and sponsorship's
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Researchers from p & g lived a panelist's family for one month to study their consumer psychology and behavior by documenting, photographing, and videotaping their shopping tips. what research method is this
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Which of the following is not part of the modern definition of adverting
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The interactive ear places control of the communication channel not in the hands of the media but instead in the hand of
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In a traditional agency, developing and maintaining the relationship
with the client is typically the responsibility of the
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Which of the following includes geotargeting capabilities
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In a traditional agency, if don draper is ultimately responsible for the effectiveness of finished products - ads and commercials - she is likely the:
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In an ad, when you focus on one element to make it stand out, you are employing:
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According to American Marketing Association, advertising is a marketing activity/process for creating, communicating, delivering, and exchanging offerings that have __________ for customers, clients, partners, and society at large
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Which of the following is not a component of the behavioral response in the Facets Model of Effects
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Which of the following examines the effects of various types of executions of the "Big Idea" developed by the creative team
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________ means people remember seeing the ad, and _________ means they remember what the ad said.
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What refers to how consumers see a brand relative to the other brands in the product category
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Which of the following is a style of thinking that explores multiple possibilities
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Using the Facets Models of Effects, what is the first effect an advertising messages must have if it is to be effective?
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The term _________ refers to content of a commercial nature that is created or posted on the pages of users in social media promoting a product, service, or cause
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Which of the following is not characteristic of focus group research
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Which concept describes the percent of people exposed to a brand message one or more times within a specified period of time
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Big companies may have hundreds of agencies working for them, but they normally have a(n) ___________, which does most of their business and may even manage the other agencies
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The commonly used positioning approaches include the following except:
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Arrangement between a national advertiser and a local retailer whereby the retailer buys the ad and then the manufacturer pays for half or a portion is known as ___________.
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According to the VALS 2 classification of consumers, what are the three primary motivations for buying products and services
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which of the following would be considered a type of earned media
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__________ are what we feel for more essential items, such as food and shelter; ______________ occur when desire or wish for something nonessential.
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according to Nielsen's (2019) total audience report, what is still the best advertising medium to reach African Americans
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The Claritas PRIZM system divides the United States into 68 groups of residents according to their different lifestyle and zip codes, which is
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The internet marketing of health or dietary supplements such asN "Seasilver" should be regulated by
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Bud Light's 2019 Super Bowl commercial "Special Delivery" is a typical example of
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A _____________ is a creative concept that becomes a point of focus for communicating the message strategy
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Which of the following refers to the rapid spread of a brand message on the Internet through a wide network of contacts
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Which of the following refers specifically to creating the intangible elements of a brand that make it memorable and meaningful to a consumer
branding
 
Which type of communication objective is most closely associated with the Facets Model of Effects category of perception
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Which of the following is not a type of TV advertising vehicle:
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Which message format is an elaborate version of a problem solution staged in the form of a drama in which "typical people" talk about a common problem and resolve it
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Which of the following has been used in 30% of all advertisement based on academic research
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An attitude (respect, preference), an emotion (liking), and an action (repeat purchases) combine to make brand ____________
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Which advertising practice is considered the most unethical
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Which of the following research method did Young and Rubicam employ to find out dimensions of brand equity among consumers
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In positing, which of following is not true:
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Marketers who have the objective of creating __________ are focused on getting people to talk about their brand
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If through IMC, you successfully coordinate all message from the various communications functions, you should expect to: create a unified image for the organization and support relationship
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Although there are several factors critical to the overall success of an advertising campaign, the most critical is:
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____________ research provides insight into the underlying reasons for how and why consumers think, feel, and behave as they do, using tools such as observation, ethnographic studies, in-depth interviews, and case studies
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Which of the following is NOT a leading video sharing site:
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IMC planning would be LEAST likely to address and solve which of the following problems
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Which of the following is the last step in the classic creative process
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A brand that consumers decribe as loving, trustworthy, or protective has most likely established a _____________
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The "Urban Market" is often used refer to the market of:
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Which approach to segmentation divides people into groups based on product purchase patterns and brand usage
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Which statement best describes the business model of early advertising agencies
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Dominant format of internet advertising is:
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Advertising influences consumers at three levels according to the hierarchy of effects models. Which of the following is not one of them
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Experimental research is most likely used to __________
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The perceived difference between the price of a product and the valued ascribed to it by consumers is
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One of the most important self-regulatory agencies in the USA for Internet advertising is
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What is the most popular radio programming in the United states in 2018, according to Nielsen
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Which type of positioning is relatively easy to establish if the brand is faster, fancier, safer, or newer
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Which of the following is still the most preferred from of coupon distribution
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Since 2004, the exponential growth of product placement and branded entertainment is partly explained by
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Which design principle describes how all of the elements in an ad come together
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______________ is what the advertisement says, and _____________ is how it is said
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The most commonly used layout of local retail print ads is
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What kind of marketing links a company's mission and core value to a cause that connects with the company's and it's customers' interests
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Until recently, the Traffic Audit Bureau for Media Measurement (TAB) had been relying on __________ to measure the audience of outdoor advertising especially billboards:
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Putting together elements such as a headline, logotype, illustration, and copy in an orderly form is referred to as making the:
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For radio, drive times are:
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Among the following, which is not a category for commercial testing on film or videotape
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Which of the following is not a form of social media that can be used for advertising purpose
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Moving an inanimate object a bit at a time and filming it frame is known as __________
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An outdoor advertising vehicle that is one-of-a-kind, large, used is urban centers, likely to use a building as its canvas, and very expensive is a:
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Which marketing strategy would you recommend to a company with gave environmental threats and enormous internal strengths
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An Advertisement that suggests everyone is using a certain brand is using a ____________ appeal
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which of the following is a benefit statement that is both unique to the product and important to the user
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One of the primary differences between national and local advertisers is that national advertisers plan strategically (like a 3-year plan) and local advertisers tend to think tactically (like should we offer a holiday special next weekend?).
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What type of advertising agency specializes in advertising electronic components to computer manufacturers or MRI equipment to hospitals?
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The cost of direct mail is always higher than the cost of targeting specific consumers on the Internet.
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Media planners consider interactive media as _____.
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When pricing digital media, what are the things an advertiser can pay for?
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What is the job title used for the individual in the ad agency who serves as the liaison between the agency and the client?
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Marketing research indicates that almost 70% of all women drivers who have driven a Volkswagen Cabrio prefer it to any other car. Knowing that women make about 35% of all car purchases, what type of audience segmentation variable should Volkswagen use when marketing its Cabrio?
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A fashion designer promotes their latest clothing styles and trends with an advertising message hinting that consumer's wardrobes are out of
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This is an example of what type of problem recognition source in the consumer decision making process?
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Newspaper and magazine readers have reduced involvement,meaning people tend to do more multi-tasking while reading print media. Therefore, advertisers should present less detailed information in their print ads.
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Hulu and CBS All Access - where consumers can watch their favorite shows on demand - are examples of ___________.
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The heaviest radio use (i.e., when most people are listening) is during which of the following times?
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Today, most digital advertising dollars are spent on Google, YouTube, Facebook and Instagram.
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Magazine rates (the prices advertisers pay) are largely determined by ____________.
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In an ad for Tesla, the words "lay rubber where your carbon footprint used to be" overlays a photo of a Tesla whipping through a blurry landscape to appeal to consumers who want cars that are both environmentally friendly and fast. What type of audience segmentation was Tesla most likely trying to use to market its cars?
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According to Maslow's hierarchy of needs theory, physiological and safety needs carry the greatest priority for individuals.
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Caylin is an avid video game player. Her favorite series is Fallout, though she also likes Halo and World of Warcraft for their depth of narrative. When she buys new video games, Caylin chooses releases only from these three brands, which are her _______________.
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Five steps in the communication proccess
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During our class discussion about Awake Caffeinated Chocolate, we talked about looking up previously conducted consumer opinion reports on caffeinated products and coffee industry research to help us better understand the benefits of caffeine and its value to the customer. These are examples of what kind of research?
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Full-screen digital ads that cover the interface of a website or app, designed to appear between content like when you first land on a website are called _____________.
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Which of the following is considered an advantage to broadcast TV advertising?
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As mentioned by guest lecturer Shannon Krueger, if you are going to be perfect in one place in ad design, _____________ is the place to do it.
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__________________ are the number of times your digital ad has been seen (or served up into the search results).
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The term integrated marketing communications (IMC) means ______________. coordinating a firm's brand messages
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Advertising reaches us through various channels of communication referred to as _________.
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The 4Ps of the marketing mix are:
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Despite the increasing number of women in executive positions in the labor force, most modern advertisers have not changed their stereotypical depictions of women as subservient housewives and sex objects.
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Adherence to ethical and socially responsible principles is the moral obligation of advertisers.
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Which of the following statements about the social impact of advertising is true?
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The Federal Trade Commission (FTC) regulates the marketplace by ______________________.
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Consumer advocate groups are most likely to ____________________.
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Advertising agencies work for the media.
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One of the functions of advertising is to build value, brand preference, and loyalty.
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Advertising is organized around four distinct groups. Which group includes the photographers, the illustrators, video production houses, and digital service bureaus?
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When Evie Poitevant, owner of a boutique shoe store, tweets about her stylish rain boots during a rainstorm at a neighborhood jazz festival, it is an example of _____ advertising.
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Which of the following is an example of sale advertising? an ad on Facebook advertising a two-for-one sale on fish tacos at Ralph
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Ericsson, an international telecommunications supplier, manufactures radio communication systems, defense systems, components, and cable and network television systems. If a media representative wants to sell ad space to the company, he or she must meet with representatives from each of the product lines. Ericsson's ad department is organized by
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As defined by the American Association of Advertising Agencies, the ___________ is an independent organization of creative people and business people that specialize in developing and preparing advertising plans, advertising, and other promotional tools.
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A manufacturer of _____ would be most likely to use a business-to- business agency.
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Interactive agencies __________.
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The creative revolution of the 1960s in advertising included __________________.
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Purchase occasion is a psychographic variable used to segment consumer markets.
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Tamika breaks her phone while on vacation. When looking for a new phone, she goes to the store and considers the newer model of her old phone plus two other companies' phones that have similar prices but different features. These 3 phone brands make up Tamika's evoked set.
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In terms of the human communication process model, what role does the sponsor of the advertisement play?
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_________________ is the process of activities people engage in when searching for, selecting, purchasing, using, evaluating and disposing of products and services to satisfy needs and desires.
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What is the first step in the basic consumer decision process?
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Maslow's hierarchy of needs helps researchers ____________________.
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The stage in the human communication process heavily influenced by customer experiences, perceptions, attitudes and values is ___________.
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To increase the likelihood of preparing the most effective advertising messages, companies use _________.
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The 3 general advertising objectives (aim of the advertising) are ______________.
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An ad that moves people and makes a message unforgettable has _____________.
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The fact that the average U.S. consumer is exposed to as many as 1,000 commercial messages each day is an example of ______________.
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